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Blog 2019 January

Enter the world of UNICEF

Immerse yourself in the journey of celebrating the key milestones of UNICEF’s 70 years in India, with our exquisite app. With one quick scan, you enter the fascinating world of UNICEF. We designed an illustration based interactive table-top calendar embedded with a QR code for the organisation. When you scan the image on the calendar ...

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The Simple Truth about winning

How can you get an award? You get awards if you apply for them! For quite a while as a design studio, we did not apply for awards. After a hiatus, when we applied in 2014 for the CII Design Excellence award, we got it for our for our Environment Branding design for Mercer’s offices. ...

Written by Sujatha Shankar Kumar

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If you don’t do design, you are dead

by Nishita Karun with illustrations by Shejin  In my first year of design school, at my first design methodology class, our professor asked us to define design. Some students spoke about creativity, drawing skills, making a product and so on.  The answer she was looking for, was ‘purpose’. What is design if not purpose? We ...

Written by Nishita Karun

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From Pipli to the world

The ancient applique craft of Pipli brought a humanistic face to branding in one of the most cohesive and purposeful branding projects by Lopez Design for the Partners’ Forum 2018 in New Delhi this December. The unique identity design, events and collaterals, showcased the six core themes of the ‘Every Woman Every Child’ global strategy ...

Written by Sujatha Shankar Kumar

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How is AI influencing branding?

By Sujatha Shankar Kumar and Anwesha Mukherjee. Illustrations by Shejin and Agni Words like immersive experiences, augmented reality, virtual reality and IoT (Internet of Things) now proliferate our landscape. With artificial intelligence, here to stay whether we like it or not, we look at how it will influence branding, now and in the future. 1. USING ...

Written by Sujatha Shankar Kumar and Anwesha Mukherjee

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New Emergence

Dear Readers, Greetings for the New Year! Welcome to 2019 – we bring you our newsletter on the theme New Emergence. We designers are fundamentally problem solvers but often, the glitz and glamour that surrounds the word design, makes our audience overlook this crucial aspect. What do we understand by design? What are designers really capable of doing? We ...

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An authentic way of design

When I studied at the National Institute of Design, formal design education was greatly influenced by the  notion “West is best”.  All designer superheroes were from developed nations. The NID symbol was designed by Adrian Frutiger, a highly influential Swiss typeface designer. The books we referred to were from Europe, Scandinavia and America. The ideas that ...

written by Anthony Lopez

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