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New Emergence

Dear Readers,

Greetings for the New Year!

Welcome to 2019 – we bring you our newsletter on the theme New Emergence. We designers are fundamentally problem solvers but often, the glitz and glamour that surrounds the word design, makes our audience overlook this crucial aspect. What do we understand by design? What are designers really capable of doing? We wanted to share these thoughts with you. Over the years, we have developed a one-of a kind approach – and my article, An authentic way of design, talks about this.In How is AI influencing branding, Anwesha Mukherjee and Sujatha Shankar Kumar bring you five pointers on how branding has evolved in the age of artificial intelligence. Read about why design is so integral to the world, now more than ever, in If you don’t do design you are dead by our young designer Nishita Karun.

We have won several awards this year with path-breaking projects and it made us wonder why! Sharing a piece of our victory pie in The Simple Truth about winning. This leads us to an amazing collaborative project we had the chance to do for the Partners’ Forum 2018. Studio Eeksaurus created the logo animation and Splat Studio handled the events, including a first-time projection mapping inside Vigyan Bhawan. Some interesting takeaways of this inspiring journey that began from an Indian handmade craft to become a transformative force in From Pipli to the world.

We wish this year will be eventful, joyous and fulfilling for you all. May it bring opportunities to contribute in small or significant ways towards the greater good. Stay healthy, stay happy.

Warm regards,
Anthony Lopez

 

FEATURING

 

Enter the world of UNICEF
Immerse yourself in the journey of celebrating the key milestones of UNICEF’s 70 years in India, with our exquisite app. With one quick scan, you enter the fascinating world of UNICEF…..

 

An authentic way of design
When I studied at the National Institute of Design, formal design education was greatly influenced by the West is best.  All designer superheroes were from the developed nations. The NID symbol…

 

How is AI influencing branding
Words like immersive experiences, augmented reality, virtual reality and IoT (Internet of Things) now proliferate our landscape. With artificial intelligence, here to stay whether we like it or not, we look at how…

 

If you don’t do design you are dead
In my first year of design school, at my first design methodology class, our professor asked us to define design. Some students spoke about creativity, drawing skills, making a product and so on.  The answer she was looking for…

 

The Simple Truth about winning
For quite a while as a design studio, we did not apply for awards. After a hiatus, when we applied in 2014 for the CII Design Excellence award, we got it for our for our Environment Branding design for Mercer’s offices…

 

From Pipli to the world
The ancient applique craft of Pipli brought a humanistic face to branding in one of the most cohesive and purposeful branding projects by Lopez Design for the Partners’ Forum 2018 in New Delhi this December. The unique identity….

 

 

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