• A touch of magic for Whirlpool interfaces Sub-brand identity + User interface design

    Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village.  Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines. Standardized typography and the star mnemonic brought ...

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