Lopez Design won an iF DESIGN AWARD 2018
Lopez Design has won the prestigious iF DESIGN AWARD for the Bihar Museum Identity we designed! Our winning entry is in the category of Identity/Branding, Corporate Communications. iF Design Awards, considered a badge of excellence, was established by the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH. This year they received 6,400 entries and an international jury of 63 made the winning selections through a rigorous process.
The story of our design starts at the Bihar Museum, a world-class institution in Patna, which needed a simple, universal symbol with the essence of Bihar. The Museum mission is ‘to bring back the glory of Bihar and pride to the people of the State’. Two millennia ago, many smaller Indian kingdoms were unified by ruling dynasties of the Bihar region, the greatest being the Mauryan dynasty during Asoka’s reign. This legacy of India linked to Bihar is largely forgotten. The Bihar Museum identity rekindles the past urging a renewed outlook to our history through the Museum. We identified three pillars of past civilizations – Great Dynasties, Supreme Knowledge and Way of Life – which supported a perfected society in the Bihar region. In the identity these became a triad of trees forming the Bodhi Tree of Wisdom, a symbol identifiable with Bihar and also universally recognized. The local is thus transported to the global sphere. Language is instrumental to keeping history alive and in the identity, we visualized it as a bilingual bridge connecting the past to the future. We take special pride in awakening Indian symbolism and culture through this expansive identity, which brings out India’s strength to absorb many influences.