Sify Corp is one of India’s leading integrated Information Communications Technology companies. They helped define Internet and networking in India, pioneering services, infrastructure, processes and setting standards along the way. In the late 90s, Sify was India’s first private ISP with a dial up service, making Sify a household name and the kite identity ubiquitous.
Almost a decade later, Sify realized the need for reinvention to connect with the customers of today, and tomorrow. A brand audit translated into a complete visual makeover for brand Sify. The purpose of the audit was to check if ‘Sify the identity’ matched ‘Sify the brand’. The results made the solution fairly obvious for the client. One, that they needed a new identity and two, that we would be the design studio best equipped to design a comprehensive brand identity programme across all business verticals.