The evolution of a brand is about the formation of character. According to the Greek philosopher, Seneca, Character is destiny. For the launch of the new bicycle Montra in the market, TI Cycles envisaged a strong, distinctive logo that would garner a cult following. Aimed at young people who aspire for social visibility, this bike was designed to combine exercise with fun. With a carbon-fibre frame, the Montra stands for mobility, flight and for the rider to blaze his own path.