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Murugappa Group

  • Recharging Hercules: Change for the times Strategy + Identity + Retail + Product Graphics + Packaging

    TI Cycles, which is part of the Murugappa Group, hired us to recreate branding for Hercules, a foremost product in the MTB segment targeting teens and young adult males. The new identity takes a bolder and more aggressive stance, drawing from the character of the Greek hero Hercules who wielded power and passion. Aimed for youth ...

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  • Murugappa Group gets a new identity Brand Audit + Corporate Identity + Print Communication

    More than 100 years of lineage. More than 29 limited companies. A turnover exceeding USD 3 billion. Redesigning the Murugappa Group identity was all about striking a delicate balance between tradition and modernism. Press coverage 1. Anthony Lopez spoke to Vinay Kamath from The Hindu BusinessLine: The challenge was how to get high recall for ...

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  • Building a cult with Montra Identity + Product Graphics

    The evolution of a brand is about the formation of character. According to the Greek philosopher, Seneca, Character is destiny. For the launch of the new bicycle Montra in the market, TI Cycles envisaged a strong, distinctive logo that would garner a cult following. Aimed at young people who aspire for social visibility, this bike ...

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  • BSA Motors drives change with a new look Identity + Nomenclature + Product Graphics

    BSA Motors is an SBU of TI Cycles, part of the USD 3 billion Murugappa Group. They have launched five models of electric 2-wheelers in India. As strategic advisors to the Brand, we have revitalized the identity and developed nomenclature, sub-brand identities, and product graphics for them.

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  • Murugappa Group launches TI India Website Website Interface Design + CMS Development

    Tube Investments of India Limited is the flagship company of USD 3-billion Murugappa Group. It manufactures precision steel tubes and strips, car door frames, automotive and industrial chains and bicycles. Lopez Design developed a website that allows TII to showcase the strengths of its various divisions and subsidiaries, supported by a LAMP-based custom developed Content Management System ...

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  • BSA Go gets a vibrant retail presence Retail Identity + Retail Environment + Collaterals

    For the retail stores of BSA GO, we created the identity programme, supported by a vibrant and active visual language. The visual language was used in designing the store environments, internal and external signage, and creating a series of graphics for application in a variety of retail formats across the country. An extract from the ...

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