A magic touch for Whirlpool

A magic touch for Whirlpool

A magic touch for Whirlpool

A magic touch for Whirlpool

A magic touch for Whirlpool

SUB-BRAND IDENTITY + USER INTERFACE DESIGN

SUB-BRAND IDENTITY + USER INTERFACE DESIGN

SUB-BRAND IDENTITY + USER INTERFACE DESIGN

SUB-BRAND IDENTITY + USER INTERFACE DESIGN

SUB-BRAND IDENTITY + USER INTERFACE DESIGN

Whirlpool-1

We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.

A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village. Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.

We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.

A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village. Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.

We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.

A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village. Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.

We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.

A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village. Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.

We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.

A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village. Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.

Whirlpool-2

Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.

Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.

Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.

Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.

Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.

Whirlpool-4
Whirlpool-3

INTERFACE DESIGN FOR THE MICROWAVE OVENS

INTERFACE DESIGN FOR THE MICROWAVE OVENS

INTERFACE DESIGN FOR THE MICROWAVE OVENS

INTERFACE DESIGN FOR THE MICROWAVE OVENS

Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.

Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.

Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.

Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.

Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.

 

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