Greetings for the New Year!
Welcome to 2019 – we bring you our newsletter on the theme New Emergence. We designers are fundamentally problem solvers but often, the glitz and glamour that surrounds the word design, makes our audience overlook this crucial aspect. What do we understand by design? What are designers really capable of doing? We wanted to share these thoughts with you. Over the years, we have developed a one-of a kind approach – and my article, An authentic way of design, talks about this. In How is AI influencing branding, Anwesha Mukherjee and Sujatha Shankar Kumar bring you five pointers on how branding has evolved in the age of artificial intelligence. Read about why design is so integral to the world, now more than ever, in If you don’t do design you are dead by our young designer Nishita Karun.
We have won several awards this year with path-breaking projects and it made us wonder why! Sharing a piece of our victory pie in The Simple Truth about winning. This leads us to an amazing collaborative project we had the chance to do for the Partners’ Forum 2018. Studio Eeksaurus created the logo animation and Splat Studio handled the events, including a first-time projection mapping inside Vigyan Bhawan. Some interesting takeaways of this inspiring journey that began from an Indian handmade craft to become a transformative force in From Pipli to the world.
We wish this year will be eventful, joyous and fulfilling for you all. May it bring opportunities to contribute in small or significant ways towards the greater good. Stay healthy, stay happy.