Branding for the greater good

Branding for the greater good

Branding for the greater good

Branding for the greater good

Branding for the greater good

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

PMNCH-2018-1

Lopez Design developed a cohesive, purposeful and humanistic branding system for PMNCH’s Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“For the first time, an identity delivers the theme – cross-sectoral partnership – in reality”, says Anthony Lopez, founder Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross platform intervention.

Lopez Design developed a cohesive, purposeful and humanistic branding system for PMNCH’s Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“For the first time, an identity delivers the theme – cross-sectoral partnership – in reality”, says Anthony Lopez, founder Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross platform intervention.

Lopez Design developed a cohesive, purposeful and humanistic branding system for PMNCH’s Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“For the first time, an identity delivers the theme – cross-sectoral partnership – in reality”, says Anthony Lopez, founder Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross platform intervention.

Lopez Design developed a cohesive, purposeful and humanistic branding system for PMNCH’s Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“For the first time, an identity delivers the theme – cross-sectoral partnership – in reality”, says Anthony Lopez, founder Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross platform intervention.

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Icons representing the six core themes of the Partners’ Forum

Icons representing the six core themes of the Partners’ Forum

Icons representing the six core themes of the Partners’ Forum

PMNCH – 2019-15
PMNCH-2019-17

The village behind the craft
The logo for the Forum was inspired by the craft of Pipli, an eponymous village in Odisha renowned for its engagement with applique. Sectors of PMNCH come together to create a healthy and productive environment for women, children and adolescents. This spirit of collaboration is evident in Pipli’s ‘bringing pieces together’. The playful graphics and colorful forms lend themselves effortlessly to the message of The Partnership, which advocates coming together to make change.

The village behind the craft
The logo for the Forum was inspired by the craft of Pipli, an eponymous village in Odisha renowned for its engagement with applique. Sectors of PMNCH come together to create a healthy and productive environment for women, children and adolescents. This spirit of collaboration is evident in Pipli’s ‘bringing pieces together’. The playful graphics and colorful forms lend themselves effortlessly to the message of The Partnership, which advocates coming together to make change.

The village behind the craft
The logo for the Forum was inspired by the craft of Pipli, an eponymous village in Odisha renowned for its engagement with applique. Sectors of PMNCH come together to create a healthy and productive environment for women, children and adolescents. This spirit of collaboration is evident in Pipli’s ‘bringing pieces together’. The playful graphics and colorful forms lend themselves effortlessly to the message of The Partnership, which advocates coming together to make change.

The village behind the craft
The logo for the Forum was inspired by the craft of Pipli, an eponymous village in Odisha renowned for its engagement with applique. Sectors of PMNCH come together to create a healthy and productive environment for women, children and adolescents. This spirit of collaboration is evident in Pipli’s ‘bringing pieces together’. The playful graphics and colorful forms lend themselves effortlessly to the message of The Partnership, which advocates coming together to make change.

The village behind the craft
The logo for the Forum was inspired by the craft of Pipli, an eponymous village in Odisha renowned for its engagement with applique. Sectors of PMNCH come together to create a healthy and productive environment for women, children and adolescents. This spirit of collaboration is evident in Pipli’s ‘bringing pieces together’. The playful graphics and colorful forms lend themselves effortlessly to the message of The Partnership, which advocates coming together to make change.

PMNCH-2018-5

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials in applique on cloth, instead of environmentally unfriendly fabric like flex, which the client accepted very well.”

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials in applique on cloth, instead of environmentally unfriendly fabric like flex, which the client accepted very well.”

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials in applique on cloth, instead of environmentally unfriendly fabric like flex, which the client accepted very well.”

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials in applique on cloth, instead of environmentally unfriendly fabric like flex, which the client accepted very well.”

PMNCH-2018-6

Logo revealed at the Curtain raiser event by PM Modi and brand ambassador Priyanka Chopra

Logo revealed at the Curtain raiser event by PM Modi and brand ambassador Priyanka Chopra

Logo revealed at the Curtain raiser event by PM Modi and brand ambassador Priyanka Chopra

Cloth and co-creation
The project became a powerful model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders. The process began with envisioning the entire design strategy across all communication touchpoints.

Cloth and co-creation
The project became a powerful model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders.

Cloth and co-creation
The project became a powerful model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders.

Cloth and co-creation
The project became a powerful model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders.

The execution involved procuring the cloth, and then dyeing the rolls with the 6 main theme colours. Pipli-art patchworks were stitched in parallel by a team of artisans at Pipli village in Orissa. Finally, these were collated for the final conference materials in Delhi.

The process began with envisioning the entire design strategy across all communication touchpoints. The execution involved procuring the cloth, and then dyeing the rolls with the 6 main theme colours. Pipli-art patchworks were stitched in parallel by a team of artisans at Pipli village in Orissa. Finally, these were collated for the final conference materials in Delhi.

The execution involved procuring the cloth, and then dyeing the rolls with the 6 main theme colours. Pipli-art patchworks were stitched in parallel by a team of artisans at Pipli village in Orissa. Finally, these were collated for the final conference materials in Delhi.

The execution involved procuring the cloth, and then dyeing the rolls with the 6 main theme colours. Pipli-art patchworks were stitched in parallel by a team of artisans at Pipli village in Orissa. Finally, these were collated for the final conference materials in Delhi.

PMNCH-collage

Branding by repurposing
Along the way, associating with the craftspeople, it was clear that this exercise should not be about creating a platform merely at the conference, a one-time opportunity that gets forgotten. For both the mission of the Partners’ Forum and its target audience, we wanted to create an enduring space for the Pipli craftspeople, so the message of the Forum would also endure.

Branding by repurposing
Along the way, associating with the craftspeople, it was clear that this exercise should not be about creating a platform merely at the conference, a one-time opportunity that gets forgotten. For both the mission of the Partners’ Forum and its target audience, we wanted to create an enduring space for the Pipli craftspeople, so the message of the Forum would also endure.

Branding by repurposing
Along the way, associating with the craftspeople, it was clear that this exercise should not be about creating a platform merely at the conference, a one-time opportunity that gets forgotten. For both the mission of the Partners’ Forum and its target audience, we wanted to create an enduring space for the Pipli craftspeople, so the message of the Forum would also endure.

Branding by repurposing
Along the way, associating with the craftspeople, it was clear that this exercise should not be about creating a platform merely at the conference, a one-time opportunity that gets forgotten. For both the mission of the Partners’ Forum and its target audience, we wanted to create an enduring space for the Pipli craftspeople, so the message of the Forum would also endure.

PMNCH – 2019-13

With this idea, all of the conference materials were repurposed into usable products all made of cloth such as bags, cushion covers and table runners back home. Thus, the delegates would relive the memory of the conference and its objectives through these designs.

With this idea, all of the conference materials were repurposed into usable products all made of cloth such as bags, cushion covers and table runners back home. Thus, the delegates would relive the memory of the conference and its objectives through these designs.

With this idea, all of the conference materials were repurposed into usable products all made of cloth such as bags, cushion covers and table runners back home. Thus, the delegates would relive the memory of the conference and its objectives through these designs.

With this idea, all of the conference materials were repurposed into usable products all made of cloth such as bags, cushion covers and table runners back home. Thus, the delegates would relive the memory of the conference and its objectives through these designs.

PMNCH-signage

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

PMNCH-2019-20

Further, our client generously agreed that all these modern Pipli designs could be handed over to the crafts persons to replicate, allowing them to profit. Establishing this live ecosystem fulfills the purpose of greater good and brand recall simultaneously. We create a craft economy, we support development and we enable empowerment for the craftspeople with new and relevant designs opening up to fresh markets.

Further, our client generously agreed that all these modern Pipli designs could be handed over to the crafts persons to replicate, allowing them to profit. Establishing this live ecosystem fulfills the purpose of greater good and brand recall simultaneously. We create a craft economy, we support development and we enable empowerment for the craftspeople with new and relevant designs opening up to fresh markets.

Further, our client generously agreed that all these modern Pipli designs could be handed over to the crafts persons to replicate, allowing them to profit. Establishing this live ecosystem fulfills the purpose of greater good and brand recall simultaneously. We create a craft economy, we support development and we enable empowerment for the craftspeople with new and relevant designs opening up to fresh markets.

Further, our client generously agreed that all these modern Pipli designs could be handed over to the crafts persons to replicate, allowing them to profit. Establishing this live ecosystem fulfills the purpose of greater good and brand recall simultaneously. We create a craft economy, we support development and we enable empowerment for the craftspeople with new and relevant designs opening up to fresh markets.

PMNCH-pipli-artisans

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded a collaged video What Women Want, done for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio – our event management partner.

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded a collaged video What Women Want, done for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio – our event management partner.

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded a collaged video What Women Want, done for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio – our event management partner.

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded a collaged video What Women Want, done for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio – our event management partner.

At the Closing Ceremony, a walk down the path with a memorable wrap-up film, made by our studio, portrayed the behind-the-scenes of all teams involved. The film also covered the event sessions, informal interactions, videos gone viral, fun moments, photo-opportunities, guest bytes and euphoria moments!  A Global Strategy Report titled 'I-WACH India Strategy for Women's, Adolescents' and Children's Health', designed by Lopez Design, was released by Mr. Jagat Prakash Nadda, along with other dignitaries on the dais.

At the Closing Ceremony, a walk down the path with a memorable wrap-up film, made by our studio, portrayed the behind-the-scenes of all teams involved. The film also covered the event sessions, informal interactions, videos gone viral, fun moments, photo-opportunities, guest bytes and euphoria moments!  A Global Strategy Report titled 'I-WACH India Strategy for Women's, Adolescents' and Children's Health', designed by Lopez Design, was released by Mr. Jagat Prakash Nadda, along with other dignitaries on the dais.

At the Closing Ceremony, a walk down the path with a memorable wrap-up film, made by our studio, portrayed the behind-the-scenes of all teams involved. The film also covered the event sessions, informal interactions, videos gone viral, fun moments, photo-opportunities, guest bytes and euphoria moments!  A Global Strategy Report titled 'I-WACH India Strategy for Women's, Adolescents' and Children's Health', designed by Lopez Design, was released by Mr. Jagat Prakash Nadda, along with other dignitaries on the dais.

At the Closing Ceremony, a walk down the path with a memorable wrap-up film, made by our studio, portrayed the behind-the-scenes of all teams involved. The film also covered the event sessions, informal interactions, videos gone viral, fun moments, photo-opportunities, guest bytes and euphoria moments!  A Global Strategy Report titled 'I-WACH India Strategy for Women's, Adolescents' and Children's Health', designed by Lopez Design, was released by Mr. Jagat Prakash Nadda, along with other dignitaries on the dais.

PMNCH-group-celebration
PMNCH-people

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for the elevation of health for women, children and adolescents. This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for the elevation of health for women, children and adolescents. This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for the elevation of health for women, children and adolescents. This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for the elevation of health for women, children and adolescents. This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design. 

PMNCH-2019-21

EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday