Bihar Museum:
Awakening the glory of Bihar

Bihar Museum:
Awakening the glory of Bihar

Bihar Museum:
Awakening the glory of Bihar

Bihar Museum:
Awakening the glory of Bihar

Bihar Museum:
Awakening the glory of Bihar

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA + WAYFINDING

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA + WAYFINDING

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA + WAYFINDING

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA + WAYFINDING

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA + WAYFINDING

Kyoorius_2016
IF_2018
German_Design_2019
Bihar-Museum-1A

The Bihar Museum in Patna is a recently established museum of history, art and culture, which opened its doors on August 7th, 2016. Lopez Design’s multilayered identity for the museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website, social media, print collaterals and wayfinding system align with the brand strategy’s personalized tone of voice. Typography and language are central to communications, bridging history and artefacts.

Bihar Museum was launched in Patna on August 7th, 2016. www.biharmuseum.org

Shri Nitish Kumar, Chief Minister of Bihar envisioned a contemporary cultural institution that would bring pride and progress to the State. The Museum would be a catalysing force with its vision ‘to bring back the lost glory of Bihar and pride to the people of the State.’ Lord Cultural Associates, international Museum designers, planned a State of the Art Museum to attract an international audience. A multicultural hub, the Museum galleries bring alive the extraordinary history of Bihar, with interactive multimedia exhibits and storytelling.

The Bihar Museum in Patna is a recently established museum of history, art and culture, which opened its doors on August 7th, 2016. Lopez Design’s multilayered identity for the museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website, social media, print collaterals and wayfinding system align with the brand strategy’s personalized tone of voice. Typography and language are central to communications, bridging history and artefacts.

Bihar Museum was launched in Patna on August 7th, 2016. www.biharmuseum.org

Shri Nitish Kumar, Chief Minister of Bihar envisioned a contemporary cultural institution that would bring pride and progress to the State. The Museum would be a catalysing force with its vision ‘to bring back the lost glory of Bihar and pride to the people of the State.’ Lord Cultural Associates, international Museum designers, planned a State of the Art Museum to attract an international audience. A multicultural hub, the Museum galleries bring alive the extraordinary history of Bihar, with interactive multimedia exhibits and storytelling.

The Bihar Museum in Patna is a recently established museum of history, art and culture, which opened its doors on August 7th, 2016. Lopez Design’s multilayered identity for the museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website, social media, print collaterals and wayfinding system align with the brand strategy’s personalized tone of voice. Typography and language are central to communications, bridging history and artefacts.

Bihar Museum was launched in Patna on August 7th, 2016. www.biharmuseum.org

Shri Nitish Kumar, Chief Minister of Bihar envisioned a contemporary cultural institution that would bring pride and progress to the State. The Museum would be a catalysing force with its vision ‘to bring back the lost glory of Bihar and pride to the people of the State.’ Lord Cultural Associates, international Museum designers, planned a State of the Art Museum to attract an international audience. A multicultural hub, the Museum galleries bring alive the extraordinary history of Bihar, with interactive multimedia exhibits and storytelling.

The Bihar Museum in Patna is a recently established museum of history, art and culture, which opened its doors on August 7th, 2016. Lopez Design’s multilayered identity for the museum is deeply rooted in Indian symbology and evokes its vision to reinvigorate the glory of Bihar. The website, social media, print collaterals and wayfinding system align with the brand strategy’s personalized tone of voice. Typography and language are central to communications, bridging history and artefacts.

Bihar Museum was launched in Patna on August 7th, 2016. www.biharmuseum.org

Shri Nitish Kumar, Chief Minister of Bihar envisioned a contemporary cultural institution that would bring pride and progress to the State. The Museum would be a catalysing force with its vision ‘to bring back the lost glory of Bihar and pride to the people of the State.’ Lord Cultural Associates, international Museum designers, planned a State of the Art Museum to attract an international audience. A multicultural hub, the Museum galleries bring alive the extraordinary history of Bihar, with interactive multimedia exhibits and storytelling.

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Hoarding

Hoarding

Hoarding

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Invitation Card

Invitation Card

Invitation Card

Bihar-Museum-2

Newspaper

Newspaper

Newspaper

Bihar-Museum-5

Packaging

Packaging

Packaging

Bihar-Museum-CAP
Bihar-Museum-8
Bihar-Museum-6
Bihar-Museum-7
Bihar-Museum-9

Website Responsive

Website Responsive

Website Responsive

The Context
The history of Bihar, in many ways, is the history of India. Great kings and dynasties were born here. Two major religions - Jainism and Buddhism - had their origins in this region. Poets, writers, thinkers and craftsmen flourished. Ancient institutions of learning such as Nalanda and Vikramashila were established. National symbols of India were derived from Emperor Asoka’s Lion Pillar and the dharmachakra. Our strategy connected the future of Bihar to this glorious past.

Our Multilayered Strategy
2000 years ago, Asoka’s edicts were etched on pillars and rocks, disseminating knowledge and laying the foundations of Indian ethos. The pillar is both a support and a medium of knowledge. We defined three pillars that supported past civilisations – Great Governance, Supreme Knowledge and Way of Life.

These three pillars form the structure of the Museum, which was visualized as a place of transformation “awakening the glory of Bihar.” We also envisaged the Museum as a “bridge to the past and a gateway to the future”.

The Context
The history of Bihar, in many ways, is the history of India. Great kings and dynasties were born here. Two major religions - Jainism and Buddhism - had their origins in this region. Poets, writers, thinkers and craftsmen flourished. Ancient institutions of learning such as Nalanda and Vikramashila were established. National symbols of India were derived from Emperor Asoka’s Lion Pillar and the dharmachakra. Our strategy connected the future of Bihar to this glorious past.

Our Multilayered Strategy
2000 years ago, Asoka’s edicts were etched on pillars and rocks, disseminating knowledge and laying the foundations of Indian ethos. The pillar is both a support and a medium of knowledge. We defined three pillars that supported past civilisations – Great Governance, Supreme Knowledge and Way of Life.

These three pillars form the structure of the Museum, which was visualized as a place of transformation “awakening the glory of Bihar.” We also envisaged the Museum as a “bridge to the past and a gateway to the future”.

The Context
The history of Bihar, in many ways, is the history of India. Great kings and dynasties were born here. Two major religions - Jainism and Buddhism - had their origins in this region. Poets, writers, thinkers and craftsmen flourished. Ancient institutions of learning such as Nalanda and Vikramashila were established. National symbols of India were derived from Emperor Asoka’s Lion Pillar and the dharmachakra. Our strategy connected the future of Bihar to this glorious past.

Our Multilayered Strategy
2000 years ago, Asoka’s edicts were etched on pillars and rocks, disseminating  knowledge and laying the foundations of Indian ethos. The pillar is both a support and a medium of knowledge. We defined three pillars that supported past civilisations – Great Governance, Supreme Knowledge and Way of Life.

These three pillars form the structure of the Museum, which was visualized as a place of transformation “awakening the glory of Bihar.” We also envisaged the Museum as a “bridge to the past and a gateway to the future”.

The Context
The history of Bihar, in many ways, is the history of India. Great kings and dynasties were born here. Two major religions - Jainism and Buddhism - had their origins in this region. Poets, writers, thinkers and craftsmen flourished. Ancient institutions of learning such as Nalanda and Vikramashila were established. National symbols of India were derived from Emperor Asoka’s Lion Pillar and the dharmachakra. Our strategy connected the future of Bihar to this glorious past.

Our Multilayered Strategy
2000 years ago, Asoka’s edicts were etched on pillars and rocks, disseminating knowledge and laying the foundations of Indian ethos. The pillar is both a support and a medium of knowledge. We defined three pillars that supported past civilisations – Great Governance, Supreme Knowledge and Way of Life.

These three pillars form the structure of the Museum, which was visualized as a place of transformation “awakening the glory of Bihar.” We also envisaged the Museum as a “bridge to the past and a gateway to the future”.

The Context
The history of Bihar, in many ways, is the history of India. Great kings and dynasties were born here. Two major religions - Jainism and Buddhism - had their origins in this region. Poets, writers, thinkers and craftsmen flourished. Ancient institutions of learning such as Nalanda and Vikramashila were established. National symbols of India were derived from Emperor Asoka’s Lion Pillar and the dharmachakra. Our strategy connected the future of Bihar to this glorious past.

Our Multilayered Strategy
2000 years ago, Asoka’s edicts were etched on pillars and rocks, disseminating knowledge and laying the foundations of Indian ethos. The pillar is both a support and a medium of knowledge. We defined three pillars that supported past civilisations – Great Governance, Supreme Knowledge and Way of Life.

These three pillars form the structure of the Museum, which was visualized as a place of transformation “awakening the glory of Bihar.” We also envisaged the Museum as a “bridge to the past and a gateway to the future”.

Bihar-Museum-posters

Posters

Posters

Posters

I am the Bihar Museum
In India we say “Tat Tvam Asi” meaning That Thou Art.

“I am the Bihar Museum” is a simple document that evolved out of our connection with this sacred and primal essence, reaching out to every individual to become a part of the Museum. It was the first step towards the Museum becoming personal and universal, local and global.

I am the Bihar Museum
In India we say “Tat Tvam Asi” meaning That Thou Art.

“I am the Bihar Museum” is a simple document that evolved out of our connection with this sacred and primal essence, reaching out to every individual to become a part of the Museum. It was the first step towards the Museum becoming personal and universal, local and global.

I am the Bihar Museum
In India we say “Tat Tvam Asi” meaning That Thou Art.

“I am the Bihar Museum” is a simple document that evolved out of our connection with this sacred and primal essence, reaching out to every individual to become a part of the Museum. It was the first step towards the Museum becoming personal and universal, local and global.

I am the Bihar Museum
In India we say “Tat Tvam Asi” meaning That Thou Art.

“I am the Bihar Museum” is a simple document that evolved out of our connection with this sacred and primal essence, reaching out to every individual to become a part of the Museum. It was the first step towards the Museum becoming personal and universal, local and global.

I am the Bihar Museum
In India we say “Tat Tvam Asi” meaning That Thou Art.

“I am the Bihar Museum” is a simple document that evolved out of our connection with this sacred and primal essence, reaching out to every individual to become a part of the Museum. It was the first step towards the Museum becoming personal and universal, local and global.

Identity
We looked for symbols of national importance, local pride and international interest that would encapsulate the identity, which had to be simple, universal and carry the essence of Bihar.

The Bodhi Tree – having clear associations with growth, learning and enlightenment – emerged as a primary symbol. It connected with Biharis and the world as the Tree of Wisdom. The Peepal is also the State Symbol of Bihar. This formed the logo in conjunction with a logotype.

In the logotype, the Hindi rendering of Bihar Sangrahalay supports the English name Bihar Museum with the unique “Shirorekha” line of the Devanagari script making a bilingual bridge. Satya Rajpurohit of Indian Type Foundry was involved in the modification of fonts for the logotype.

Identity
We looked for symbols of national importance, local pride and international interest that would encapsulate the identity, which had to be simple, universal and carry the essence of Bihar.

The Bodhi Tree – having clear associations with growth, learning and enlightenment – emerged as a primary symbol. It connected with Biharis and the world as the Tree of Wisdom. The Peepal is also the State Symbol of Bihar. This formed the logo in conjunction with a logotype.

In the logotype, the Hindi rendering of Bihar Sangrahalay supports the English name Bihar Museum with the unique “Shirorekha” line of the Devanagari script making a bilingual bridge. Satya Rajpurohit of Indian Type Foundry was involved in the modification of fonts for the logotype.

Identity
We looked for symbols of national importance, local pride and international interest that would encapsulate the identity, which had to be simple, universal and carry the essence of Bihar.

The Bodhi Tree – having clear associations with growth, learning and enlightenment – emerged as a primary symbol. It connected with Biharis and the world as the Tree of Wisdom. The Peepal is also the State Symbol of Bihar. This formed the logo in conjunction with a logotype.

In the logotype, the Hindi rendering of Bihar Sangrahalay supports the English name Bihar Museum with the unique “Shirorekha” line of the Devanagari script making a bilingual bridge. Satya Rajpurohit of Indian Type Foundry was involved in the modification of fonts for the logotype.

Identity
We looked for symbols of national importance, local pride and international interest that would encapsulate the identity, which had to be simple, universal and carry the essence of Bihar.

The Bodhi Tree – having clear associations with growth, learning and enlightenment – emerged as a primary symbol. It connected with Biharis and the world as the Tree of Wisdom. The Peepal is also the State Symbol of Bihar. This formed the logo in conjunction with a logotype.

In the logotype, the Hindi rendering of Bihar Sangrahalay supports the English name Bihar Museum with the unique “Shirorekha” line of the Devanagari script making a bilingual bridge. Satya Rajpurohit of Indian Type Foundry was involved in the modification of fonts for the logotype.

Identity
We looked for symbols of national importance, local pride and international interest that would encapsulate the identity, which had to be simple, universal and carry the essence of Bihar.

The Bodhi Tree – having clear associations with growth, learning and enlightenment – emerged as a primary symbol. It connected with Biharis and the world as the Tree of Wisdom. The Peepal is also the State Symbol of Bihar. This formed the logo in conjunction with a logotype.

In the logotype, the Hindi rendering of Bihar Sangrahalay supports the English name Bihar Museum with the unique “Shirorekha” line of the Devanagari script making a bilingual bridge. Satya Rajpurohit of Indian Type Foundry was involved in the modification of fonts for the logotype.

Communication Strategy
A multilayered brand strategy was evolved, rooted in Indian culture. In the 19th century, Indian history, lost for centuries, was rediscovered when Asoka’s edicts were deciphered. This role of script in the unraveling of history was a crucial tie to the past.

Audience: Communications aimed to appeal to children and engage with the people of Bihar, national tourists and international visitors.

Visual framework: The visual ethos carried forward the “Bridge to the Past, Gateway to the Future” strategy by placing artifacts from the past in context to the future.

Cultural bridge: The script of a nation is representative of its original character, geography and culture. Descriptor words in Hindi that related to the primary image were an intrinsic part of all communications.

Communication Strategy
A multilayered brand strategy was evolved, rooted in Indian culture. In the 19th century, Indian history, lost for centuries, was rediscovered when Asoka’s edicts were deciphered. This role of script in the unraveling of history was a crucial tie to the past.

Audience: Communications aimed to appeal to children and engage with the people of Bihar, national tourists and international visitors.

Visual framework: The visual ethos carried forward the “Bridge to the Past, Gateway to the Future” strategy by placing artifacts from the past in context to the future.

Cultural bridge: The script of a nation is representative of its original character, geography and culture. Descriptor words in Hindi that related to the primary image were an intrinsic part of all communications.

Communication Strategy
A multilayered brand strategy was evolved, rooted in Indian culture. In the 19th century, Indian history, lost for centuries, was rediscovered when Asoka’s edicts were deciphered. This role of script in the unraveling of history was a crucial tie to the past.

Audience: Communications aimed to appeal to children and engage with the people of Bihar, national tourists and international visitors.

Visual framework: The visual ethos carried forward the “Bridge to the Past, Gateway to the Future” strategy by placing artifacts from the past in context to the future.

Cultural bridge: The script of a nation is representative of its original character, geography and culture. Descriptor words in Hindi that related to the primary image were an intrinsic part of all communications.

Communication Strategy
A multilayered brand strategy was evolved, rooted in Indian culture. In the 19th century, Indian history, lost for centuries, was rediscovered when Asoka’s edicts were deciphered. This role of script in the unraveling of history was a crucial tie to the past.

Audience: Communications aimed to appeal to children and engage with the people of Bihar, national tourists and international visitors.

Visual framework: The visual ethos carried forward the “Bridge to the Past, Gateway to the Future” strategy by placing artifacts from the past in context to the future.

Cultural bridge: The script of a nation is representative of its original character, geography and culture. Descriptor words in Hindi that related to the primary image were an intrinsic part of all communications.

Communication Strategy
A multilayered brand strategy was evolved, rooted in Indian culture. In the 19th century, Indian history, lost for centuries, was rediscovered when Asoka’s edicts were deciphered. This role of script in the unraveling of history was a crucial tie to the past.

Audience: Communications aimed to appeal to children and engage with the people of Bihar, national tourists and international visitors.

Visual framework: The visual ethos carried forward the “Bridge to the Past, Gateway to the Future” strategy by placing artifacts from the past in context to the future.

Cultural bridge: The script of a nation is representative of its original character, geography and culture. Descriptor words in Hindi that related to the primary image were an intrinsic part of all communications.

Bihar-Museum-13A
Bihar-Museum-12A
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Bihar-Museum-brochure

Brochure

Brochure

Brochure

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Social media post

Social media post

Social media post

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EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Haryana - 122 001

CALL
0124-492 1810, 492 3148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday