Mapping the mind for Headstrong

Mapping the mind for Headstrong

Mapping the mind for Headstrong

Mapping the mind for Headstrong

Mapping the mind
for Headstrong

BRANDED SPACES + ENVIRONMENT GRAPHICS

BRANDED SPACES + ENVIRONMENT GRAPHICS

BRANDED SPACES + ENVIRONMENT GRAPHICS

BRANDED SPACES + ENVIRONMENT GRAPHICS

BRANDED SPACES + ENVIRONMENT GRAPHICS

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Headstrong, a global company with offices in Europe, North America, Philippines, Asia Pacific and India, wanted their brand reinterpreted for their work environments, making it relatable to users worldwide. Our approach was to bridge cultures with a
unified approach, engaging semiotics to make people smile.

A language of signs
We connected the meaning of ‘headstrong’ with a strong mind to reflect the company ethos as ‘the empire of the mind.’ We explored the brilliance of the human brain - its multifaceted capacity, the way it is engineered for complex functioning - to create imagery and ambience that showcases the brand. The communications developed thereon, as motion graphics, signage systems, poster schemes, room graphics and super graphics.

Headstrong, a global company with offices in Europe, North America, Philippines, Asia Pacific and India, wanted their brand reinterpreted for their work environments, making it relatable to users worldwide. Our approach was to bridge cultures with a unified approach, engaging semiotics to make people smile.

A language of signs
We connected the meaning of ‘headstrong’ with a strong mind to reflect the company ethos as ‘the empire of the mind.’ We explored the brilliance of the human brain - its multifaceted capacity, the way it is engineered for complex functioning - to create imagery and ambience that showcases the brand. The communications developed thereon, as motion graphics, signage systems, poster schemes, room graphics and super graphics.

Headstrong, a global company with offices in Europe, North America, Philippines, Asia Pacific and India, wanted their brand reinterpreted for their work environments, making it relatable to users worldwide. Our approach was to bridge cultures with a unified approach, engaging semiotics to make people smile.

A language of signs
We connected the meaning of ‘headstrong’ with a strong mind to reflect the company ethos as ‘the empire of the mind.’ We explored the brilliance of the human brain - its multifaceted capacity, the way it is engineered for complex functioning - to create imagery and ambience that showcases the brand. The communications developed thereon, as motion graphics, signage systems, poster schemes, room graphics and super graphics.

Headstrong, a global company with offices in Europe, North America, Philippines, Asia Pacific and India, wanted their brand reinterpreted for their work environments, making it relatable to users worldwide. Our approach was to bridge cultures with a unified approach, engaging semiotics to make people smile.

A language of signs
We connected the meaning of ‘headstrong’ with a strong mind to reflect the company ethos as ‘the empire of the mind.’ We explored the brilliance of the human brain - its multifaceted capacity, the way it is engineered for complex functioning - to create imagery and ambience that showcases the brand. The communications developed thereon, as motion graphics, signage systems, poster schemes, room graphics and super graphics.

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The average age at Headstrong is 25. The turning point in the design came when we decided to bring a sense of playfulness and joy into the work atmosphere. With the human mind as the fount of wisdom, an iconic system of signs was developed. We zeroed in on Superman – the symbol of  super-human, The Sumo Wrestler – the physical challenger and The Yogi – the spiritual quotient.

VIEW PROJECT CASE STUDY  

The average age at Headstrong is 25. The turning point in the design came when we decided to bring a sense of playfulness and joy into the work atmosphere. With the human mind as the fount of wisdom, an iconic system of signs was developed. We zeroed in on Superman – the symbol of  super-human, The Sumo Wrestler – the physical challenger and The Yogi – the spiritual quotient.

VIEW PROJECT CASE STUDY  

The average age at Headstrong is 25. The turning point in the design came when we decided to bring a sense of playfulness and joy into the work atmosphere. With the human mind as the fount of wisdom, an iconic system of signs was developed. We zeroed in on Superman – the symbol of  super-human, The Sumo Wrestler – the physical challenger and The Yogi – the spiritual quotient.

VIEW PROJECT CASE STUDY  

The average age at Headstrong is 25. The turning point in the design came when we decided to bring a sense of playfulness and joy into the work atmosphere. With the human mind as the fount of wisdom, an iconic system of signs was developed. We zeroed in on Superman – the symbol of  super-human, The Sumo Wrestler – the physical challenger and The Yogi – the spiritual quotient.

VIEW PROJECT CASE STUDY  

The average age at Headstrong is 25. The turning point in the design came when we decided to bring a sense of playfulness and joy into the work atmosphere. With the human mind as the fount of wisdom, an iconic system of signs was developed. We zeroed in on Superman – the symbol of  super-human, The Sumo Wrestler – the physical challenger and The Yogi – the spiritual quotient.

VIEW PROJECT CASE STUDY  

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The signs for rooms played on aspects of human nature and activities, bringing personas to life with an immediate presence.  “Meet Talk Elevate” with three human figures that symbolized the aim of dialogue and were developed as the sign for meeting rooms. The Project Manager was defined by the sign “Super PM”.

VIEW PROJECT CASE STUDY  

The signs for rooms played on aspects of human nature and activities, bringing personas to life with an immediate presence.  “Meet Talk Elevate” with three human figures that symbolized the aim of dialogue and were developed as the sign for meeting rooms. The Project Manager was defined by the sign “Super PM”.

VIEW PROJECT CASE STUDY  

The signs for rooms played on aspects of human nature and activities, bringing personas to life with an immediate presence.  “Meet Talk Elevate” with three human figures that symbolized the aim of dialogue and were developed as the sign for meeting rooms. The Project Manager was defined by the sign “Super PM”.

VIEW PROJECT CASE STUDY  

The signs for rooms played on aspects of human nature and activities, bringing personas to life with an immediate presence.  “Meet Talk Elevate” with three human figures that symbolized the aim of dialogue and were developed as the sign for meeting rooms. The Project Manager was defined by the sign “Super PM”.

VIEW PROJECT CASE STUDY  

The signs for rooms played on aspects of human nature and activities, bringing personas to life with an immediate presence.  “Meet Talk Elevate” with three human figures that symbolized the aim of dialogue and were developed as the sign for meeting rooms. The Project Manager was defined by the sign “Super PM”.

VIEW PROJECT CASE STUDY  

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The clean and bold visual design makes the Hercules identity stand apart from the rest of the Indian brands who tend to favor busy layouts with a mixture of imagery, text, and graphic elements.

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The graphics engage people at work in a lively conversational way, creating an empathetic connection. Rather than dispensing directives such as openness, teamwork, leadership and excellence by instruction, the work ambience is invigorated by elements of fun.

VIEW PROJECT CASE STUDY  

The graphics engage people at work in a lively conversational way, creating an empathetic connection. Rather than dispensing directives such as openness, teamwork, leadership and excellence by instruction, the work ambience is invigorated by elements of fun.

VIEW PROJECT CASE STUDY  

The graphics engage people at work in a lively conversational way, creating an empathetic connection. Rather than dispensing directives such as openness, teamwork, leadership and excellence by instruction, the work ambience is invigorated by elements of fun.

VIEW PROJECT CASE STUDY  

The graphics engage people at work in a lively conversational way, creating an empathetic connection. Rather than dispensing directives such as openness, teamwork, leadership and excellence by instruction, the work ambience is invigorated by elements of fun.

VIEW PROJECT CASE STUDY  

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EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday