Hercules cycles identity redesign

Hercules cycles identity redesign

Hercules cycles identity redesign

Hercules cycles identity redesign

Hercules cycles identity redesign

BRAND STRATEGY + IDENTITY

BRAND STRATEGY + IDENTITY

BRAND STRATEGY + IDENTITY

BRAND STRATEGY + IDENTITY

BRAND STRATEGY + IDENTITY

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We designed a forward-thinking identity system for Hercules Cycles, substantially differentiating the brand from all other cycle manufacturers in India. The new identity gives Hercules a strong place as a contemporary brand connecting with the current technology-savvy target audience.

The brief from the client was to reinvigorate the Hercules Cycles identity, to stand apart from their competitors and gain popularity with the existing target audience. Our approach looked at garnering the top market space, distinguishing Hercules as the number one producer of quality bicycles and accessories. The brand had to resonate with its audience as a popular icon.

We designed a forward-thinking identity system for Hercules
Cycles, substantially differentiating the brand from all other cycle manufacturers in India. The new identity gives Hercules a strong place as a contemporary brand connecting with the current technology-savvy target audience.

The brief from the client was to reinvigorate the Hercules Cycles identity, to stand apart from their competitors and gain popularity with the existing target audience. Our approach looked at garnering the top market space, distinguishing Hercules as the number one producer of quality bicycles and accessories. The brand had to resonate with its audience as a popular icon.

We designed a forward-thinking identity system for Hercules Cycles, substantially differentiating the brand from all other cycle manufacturers in India. The new identity gives Hercules a strong place as a contemporary brand connecting with the current technology-savvy target audience.

The brief from the client was to reinvigorate the Hercules Cycles identity, to stand apart from their competitors and gain popularity with the existing target audience. Our approach looked at garnering the top market space, distinguishing Hercules as the number one producer of quality bicycles and accessories. The brand had to resonate with its audience as a popular icon.

We designed a forward-thinking identity system for Hercules Cycles, substantially differentiating the brand from all other cycle manufacturers in India. The new identity gives Hercules a strong place as a contemporary brand connecting with the current technology-savvy target audience.

The brief from the client was to reinvigorate the Hercules Cycles identity, to stand apart from their competitors and gain popularity with the existing target audience. Our approach looked at garnering the top market space, distinguishing Hercules as the number one producer of quality bicycles and accessories. The brand had to resonate with its audience as a popular icon.

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Elements of road, racing, tracks and linear target.
Focussing on the teenage mindset, the mythical features of
Hercules - strength, power and stability - were all brought into context with a futuristic expression. Aiming for a dynamic and flexible identity, we designed a secondary logo for places where
the primary logo could not fit. This would come into vogue only
after the brand was firmly established.

VIEW PROJECT CASE STUDY  

Elements of road, racing, tracks and linear target.
Focussing on the teenage mindset, the mythical features of
Hercules - strength, power and stability - were all brought into context with a futuristic expression. Aiming for a dynamic and flexible identity, we designed a secondary logo for places where
the primary logo could not fit. This would come into vogue only
after the brand was firmly established.

VIEW PROJECT CASE STUDY  

Elements of road, racing, tracks and linear target.
Focussing on the teenage mindset, the mythical features of Hercules - strength, power and stability - were all brought into context with a futuristic expression. Aiming for a dynamic and flexible identity, we designed a secondary logo for places where the primary logo could not fit. This would come into vogue only after the brand was firmly established.

VIEW PROJECT CASE STUDY  

Elements of road, racing, tracks and linear target.
Focussing on the teenage mindset, the mythical features of Hercules - strength, power and stability - were all brought into context with a futuristic expression. Aiming for a dynamic and flexible identity, we designed a secondary logo for places where the primary logo could not fit. This would come into vogue only after the brand was firmly established.

VIEW PROJECT CASE STUDY  

Elements of road, racing, tracks
and linear target.

Focussing on the teenage mindset, the mythical features of Hercules - strength, power and stability - were all brought into context with a futuristic expression. Aiming for a dynamic and flexible identity, we designed a secondary logo for places where the primary logo could not fit. This would come into vogue only after the brand was firmly established.

VIEW PROJECT CASE STUDY  

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To keep the positioning strong and direct, we communicated in simple language. Be Power-ful with a hyphen inserted between power and ful brought out the power equation concisely.

VIEW PROJECT CASE STUDY  

To keep the positioning strong and direct, we communicated in simple language. Be Power-ful with a hyphen inserted between power and ful brought out the power equation concisely.

VIEW PROJECT CASE STUDY  

To keep the positioning strong and direct, we communicated in simple language. Be Power-ful with a hyphen inserted between power and ful brought out the power equation concisely.

VIEW PROJECT CASE STUDY  

To keep the positioning strong and direct, we communicated in simple language. Be Power-ful with a hyphen inserted between power and ful brought out the power equation concisely.

VIEW PROJECT CASE STUDY  

To keep the positioning strong and direct, we communicated in simple language. Be Power-ful with a hyphen inserted between power and ful brought out the power equation concisely.

VIEW PROJECT CASE STUDY  

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The clean and bold visual design makes the Hercules identity stand apart from the rest of the Indian brands who tend to favor busy layouts with a mixture of imagery, text, and graphic elements.

VIEW PROJECT CASE STUDY  

The clean and bold visual design makes the Hercules identity stand apart from the rest of the Indian brands who tend to favor busy layouts with a mixture of imagery, text, and graphic elements.

VIEW PROJECT CASE STUDY  

The clean and bold visual design makes the Hercules identity stand apart from the rest of the Indian brands who tend to favor busy layouts with a mixture of imagery, text, and graphic elements.

VIEW PROJECT CASE STUDY  

The clean and bold visual design makes the Hercules identity stand apart from the rest of the Indian brands who tend to favor busy layouts with a mixture of imagery, text, and graphic elements.

VIEW PROJECT CASE STUDY  

The clean and bold visual design makes the Hercules identity stand apart from the rest of the Indian brands who tend to favor busy layouts with a mixture of imagery, text, and graphic elements.

VIEW PROJECT CASE STUDY  

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EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday