A Bite of United Biscuits

A Bite of United Biscuits

A Bite of United Biscuits

A Bite of United Biscuits

A Bite of United Biscuits

PACKAGING

PACKAGING

PACKAGING

PACKAGING

PACKAGING

McVities-1

As packaging partner for United Biscuits, Lopez Design brought in a strong systems design approach for McVities. A distinct and strong visual differentiator with consistent language gave its products prominence simultaneously making its branding cohesive across the wide range of biscuits. This balance of various factors made the brand stand out in a hugely cluttered and fiercely competitive market.

A challenge that’s more than bite-size
The world’s third-largest biscuit company, United Biscuits entered the Rs.6,000 crore organized sector biscuit market with a need for packaging that would reflect its heritage, its international stature and the wholesome pleasure of eating.

Making the cut
Fruit Bakes is positioned as a quality health biscuit with a gourmet experience combining delectable photographs, the long hand script and colour-way.  We proposed a carton for Fruit Bakes as it is an upmarket product. The McVities logo is embellished in gold to draw attention to a superior food experience. Prime aspects of the biscuit are highlighted in a yellow bar at the bottom of the package.

Color combos
By discreet use of color combinations and bold graphics, we came up with designs that avoided visual clutter and were easy to discern.

VIEW PROJECT CASE STUDY  

As packaging partner for United Biscuits, Lopez Design brought in a strong systems design approach for McVities. A distinct and strong visual differentiator with consistent language gave its products prominence simultaneously making its branding cohesive across the wide range of biscuits. This balance of various factors made the brand stand out in a hugely cluttered and fiercely competitive market.

A challenge that’s more than bite-size
The world’s third-largest biscuit company, United Biscuits entered the Rs.6,000 crore organized sector biscuit market with a need for packaging that would reflect its heritage, its international stature and the wholesome pleasure of eating.

Making the cut
Fruit Bakes is positioned as a quality health biscuit with a gourmet experience combining delectable photographs, the long hand script and colour-way. We proposed a carton for Fruit Bakes as it is an upmarket product. The McVities logo is embellished in gold to draw attention to a superior food experience. Prime aspects of the biscuit are highlighted in a yellow bar at the bottom of the package.

Color combos
By discreet use of color combinations and bold graphics, we came up with designs that avoided visual clutter and were easy to discern.

VIEW PROJECT CASE STUDY  

As packaging partner for United Biscuits, Lopez Design brought in a strong systems design approach for McVities. A distinct and strong visual differentiator with consistent language gave its products prominence simultaneously making its branding cohesive across the wide range of biscuits. This balance of various factors made the brand stand out in a hugely cluttered and fiercely competitive market.

A challenge that’s more than bite-size
The world’s third-largest biscuit company, United Biscuits entered the Rs.6,000 crore organized sector biscuit market with a need for packaging that would reflect its heritage, its international stature and the wholesome pleasure of eating.

Making the cut
Fruit Bakes is positioned as a quality health biscuit with a gourmet experience combining delectable photographs, the long hand script and colour-way. We proposed a carton for Fruit Bakes as it is an upmarket product. The McVities logo is embellished in gold to draw attention to a superior food experience. Prime aspects of the biscuit are highlighted in a yellow bar at the bottom of the package.

Color combos
By discreet use of color combinations and bold graphics, we came up with designs that avoided visual clutter and were easy to discern.

VIEW PROJECT CASE STUDY  

As packaging partner for United Biscuits, Lopez Design brought in a strong systems design approach for McVities. A distinct and strong visual differentiator with consistent language gave its products prominence simultaneously making its branding cohesive across the wide range of biscuits. This balance of various factors made the brand stand out in a hugely cluttered and fiercely competitive market.

A challenge that’s more than bite-size
The world’s third-largest biscuit company, United Biscuits entered the Rs.6,000 crore organized sector biscuit market with a need for packaging that would reflect its heritage, its international stature and the wholesome pleasure of eating.

Making the cut
Fruit Bakes is positioned as a quality health biscuit with a gourmet experience combining delectable photographs, the long hand script and colour-way. We proposed a carton for Fruit Bakes as it is an upmarket product. The McVities logo is embellished in gold to draw attention to a superior food experience. Prime aspects of the biscuit are highlighted in a yellow bar at the bottom of the package.

Color combos
By discreet use of color combinations and bold graphics, we came up with designs that avoided visual clutter and were easy to discern.

VIEW PROJECT CASE STUDY  

McVities-6

Playful and color-filled packaging for Orange Creams endear to children in an easy-to-read legible font

Playful and color-filled packaging for Orange Creams endear to children in an easy-to-read legible font

Playful and color-filled packaging for Orange Creams endear to children in an easy-to-read legible font

McVities-7

Crimped packaging for Creams, Cookies, Marie and Digestive as well as cartons were designed.

Crimped packaging for Creams, Cookies, Marie and Digestive as well as cartons were designed.

Crimped packaging for Creams, Cookies, Marie and Digestive as well as cartons were designed.

McVities-9

The distinguished-looking feel of Hobnobs uses a satiny gold and royal red

The distinguished-looking feel of Hobnobs uses a satiny gold and royal red

The distinguished-looking feel of Hobnobs uses a satiny gold and royal red

Wrapping it up
Our end products were bold and lively, bringing out the superior food experience and maintaining the link to Mcvities’ long heritage. From the popular ‘Digestive’ for the health conscious to the lickable ‘Creams’ for a younger audience, Lopez Design successfully carried out a seamless design transition across all UB brands entering the Indian market. While the biscuits are manufactured in India, the packaging has been designed to reassure you of the UB legacy.

VIEW PROJECT CASE STUDY  

Wrapping it up
Our end products were bold and lively, bringing out the superior food experience and maintaining the link to Mcvities’ long heritage. From the popular ‘Digestive’ for the health conscious to the lickable ‘Creams’ for a younger audience, Lopez Design successfully carried out a seamless design transition across all UB brands entering the Indian market. While the biscuits are manufactured in India, the packaging has been designed to reassure you of the UB legacy.

VIEW PROJECT CASE STUDY  

Wrapping it up
Our end products were bold and lively, bringing out the superior food experience and maintaining the link to Mcvities’ long heritage. From the popular ‘Digestive’ for the health conscious to the lickable ‘Creams’ for a younger audience, Lopez Design successfully carried out a seamless design transition across all UB brands entering the Indian market. While the biscuits are manufactured in India, the packaging has been designed to reassure you of the UB legacy.

VIEW PROJECT CASE STUDY  

Wrapping it up
Our end products were bold and lively, bringing out the superior food experience and maintaining the link to Mcvities’ long heritage. From the popular ‘Digestive’ for the health conscious to the lickable ‘Creams’ for a younger audience, Lopez Design successfully carried out a seamless design transition across all UB brands entering the Indian market. While the biscuits are manufactured in India, the packaging has been designed to reassure you of the UB legacy.

VIEW PROJECT CASE STUDY  

EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday