Branding for the greater good

Branding for the greater good

Branding for the greater good

Branding for the greater good

Branding for the greater good

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT + WEB + SOCIAL MEDIA

BRAND STRATEGY + IDENTITY + PRINT +
WEB + SOCIAL MEDIA

PMNCH-2018-1

Lopez Design developed a cohesive, purposeful and humanistic branding system for the Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“This identity system becomes unique both in how it has been conceived and applied, in essence delivering the forum theme – Cross-Sectoral Partnership – in real terms”, says Anthony Lopez, founder, Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross-platform intervention.

Lopez Design developed a cohesive, purposeful and humanistic branding system for the Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“This identity system becomes unique both in how it has been conceived and applied, in essence delivering the forum theme – Cross-Sectoral Partnership – in real terms”, says Anthony Lopez, founder, Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross-platform intervention.

Lopez Design developed a cohesive, purposeful and humanistic branding system for PMNCH’s Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“For the first time, an identity delivers the theme – cross-sectoral partnership – in reality”, says Anthony Lopez, founder Lopez Design.

Lopez Design developed a cohesive, purposeful and humanistic branding system for PMNCH’s Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“For the first time, an identity delivers the theme – cross-sectoral partnership – in reality”, says Anthony Lopez, founder Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories. 

VIEW PROJECT CASE STUDY  

Lopez Design developed a cohesive, purposeful and humanistic branding system for the Partners’ Forum 2018 at New Delhi, championing the six core themes of the Forum and taking forward their ‘Every Woman Every Child’ global strategy with the long term intent of ‘reaching for the greater good.’

“This identity system becomes unique both in how it has been conceived and applied, in essence delivering the forum theme – Cross-Sectoral Partnership – in real terms”, says Anthony Lopez, founder, Lopez Design.

Partnership through Pipli
1000 members of PMNCH (Partnership for Maternal, Newborn and Children’s Health) from 77 countries met in December 2018 in New Delhi for the fourth Partners’ Forum. The Forum’s six core themes with twelve case studies celebrated their achievements and success stories and the design showcased this cross-platform intervention.

PMNCH-Brand-themes
PMNCH-Brand-Icons

The six themes with icons representing the core themes of the Partners’ Forum

Icons representing the six core themes of the Partners’ Forum

The six themes with icons representing the core themes of the Partners’ Forum

PMNCH-2019-22
PMNCH-2019-17

The village behind the craft
The idea for the Identity emerged from the thinking that ‘Women, Children and Adolescence’ are the fabric of society. This inspiration led us to literally translate the identity in fabric using the craft of Pipli, an eponymous village in Odisha renowned for its indigenous applique work. The six focus areas of the Forum come together forming the wheel of life, promoting a healthy and productive environment for women, children and adolescents. The spirit of collaboration is also evident in Pipli’s ‘bringing pieces together’. The playful graphics and colourful forms lend themselves effortlessly to the message of the Partnership, which advocates that its cross-sectoral verticals come together to solve complex problems and make a positive impact.

The village behind the craft
The idea for the Identity emerged from the thinking that ‘Women, Children and Adolescence’ are the fabric of society. This inspiration led us to literally translate the identity in fabric using the craft of Pipli, an eponymous village in Odisha renowned for its indigenous applique work. The six focus areas of the Forum come together forming the wheel of life, promoting a healthy and productive environment for women, children and adolescents. The spirit of collaboration is also evident in Pipli’s ‘bringing pieces together’. The playful graphics and colourful forms lend themselves effortlessly to the message of the Partnership, which advocates that its cross-sectoral verticals come together to solve complex problems and make a positive impact.

The village behind the craft
The logo for the Forum was inspired by the craft of Pipli, an eponymous village in Odisha renowned for its engagement with applique. Sectors of PMNCH come together to create a healthy and productive environment for women, children and adolescents. This spirit of collaboration is evident in Pipli’s ‘bringing pieces together’. The playful graphics and colorful forms lend themselves effortlessly to the message of The Partnership, which advocates coming together to make change.

Our design for the Forum logo was inspired by the applique art of Pipli, showcasing the message of The Partnership, which advocates coming together to make change. For the curtain raiser, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message.

The village behind the craft
The idea for the Identity emerged from the thinking that ‘Women, Children and Adolescence’ are the fabric of society. This inspiration led us to literally translate the identity in fabric using the craft of Pipli, an eponymous village in Odisha renowned for its indigenous applique work. The six focus areas of the Forum come together forming the wheel of life, promoting a healthy and productive environment for women, children and adolescents. The spirit of collaboration is also evident in Pipli’s ‘bringing pieces together’. The playful graphics and colourful forms lend themselves effortlessly to the message of the Partnership, which advocates that its cross-sectoral verticals come together to solve complex problems and make a positive impact.

PMNCH-2018-5

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials on cloth, instead of environmentally unfriendly materials like flex, a concept which the client embraced.” The identity launch well in advance of the event, helped spread the story behind the identity and build momentum around the Forum.

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials on cloth, instead of environmentally unfriendly materials like flex, a concept which the client embraced.” The identity launch well in advance of the event, helped spread the story behind the identity and build momentum around the Forum.

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials in applique on cloth, instead of environmentally unfriendly fabric like flex, which the client accepted very well.”

Cloth and co-creation
We procured the cloth, got it dyed in the six Forum colours and engaged Pipli artisans for the artworks. This was taken forward for all conference collaterals. The jhola bags and scarves for all delegates as well as standees, banners, lanterns, pillar wraps and flags were created with cloth, prepared phase-wise in the Pipli village and completed in Delhi.

For the curtain raiser in April 2019, we had the identity crafted on a cloth scroll by Pipli artisans, bringing authenticity to both medium and message. Anthony Lopez, founder Lopez Design, says, “We took the idea forward to design the entire conference materials on cloth, instead of environmentally unfriendly materials like flex, a concept which the client embraced.” The identity launch well in advance of the event, helped spread the story behind the identity and build momentum around the Forum.

PMNCH-2018-6

Logo revealed at the Curtain raiser event by PM Modi and brand ambassador Priyanka Chopra

Logo revealed at the Curtain raiser event by PM Modi and brand ambassador Priyanka Chopra

Logo revealed at the Curtain raiser event by PM Modi and brand ambassador Priyanka Chopra

Cloth and co-creation
The project became a model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders.

The execution involved procuring the cloth and dyeing it with the 6 main theme colours while the Pipli-art patchworks were hand stitched in parallel at Pipli village in Orissa.

Cloth and co-creation
The project became a model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders.

The execution involved procuring the cloth and dyeing it with the 6 main theme colours while the Pipli-art patchworks were hand stitched in parallel at Pipli village in Orissa.

Cloth and co-creation
The project became a powerful model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders. The process began with envisioning the entire design strategy across all communication touchpoints.

The project became a powerful model of co-creation across many platforms, involving various artists, teams and technology, while the entire design strategy was envisioned across all communication touchpoints.

Cloth and co-creation
The project became a model of co-creation across many platforms, involving various artists, teams and technology. The Conference branding was all cloth- a first of its kind, evoking curiosity and excitement from all stakeholders.

The execution involved procuring the cloth and dyeing it with the 6 main theme colours while the Pipli-art patchworks were hand stitched in parallel at Pipli village in Orissa.

PMNCH-banners
PMNCH-reception-2
PMNCH-reception-1

Branding by repurposing
Along the way, it became clear that this exercise could go beyond just merely creating a platform at the conference. We began designing all of the conference materials to be repurposed into usable products such as bags, cushion covers and table runners. Important delegates would relive the memory of the conference and its objectives through daily use of this product increasing the life span of the conference and its objectives.

Branding by repurposing
Along the way, it became clear that this exercise could go beyond just merely creating a platform at the conference. We began designing all of the conference materials to be repurposed into usable products such as bags, cushion covers and table runners. Important delegates would relive the memory of the conference and its objectives through daily use of this product increasing the life span of the conference and its objectives. 

Branding by repurposing
Along the way, associating with the craftspeople, it was clear that this exercise should not be about creating a platform merely at the conference, a one-time opportunity that gets forgotten. For both the mission of the Partners’ Forum and its target audience, we wanted to create an enduring space for the Pipli craftspeople, so the message of the Forum would also endure.

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on December 12th and 13th. Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. What Women Want, done for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio – our event management partner. We wrapped up the event for the 1600-strong audience with a behind-the-scenes film made by our studio.

A Global Strategy Report titled 'I-WACH India Strategy for Women's, Adolescents' and Children's Health', designed by Lopez Design, was released by Mr. Jagat Prakash Nadda, along with other dignitaries on
the dais.

VIEW PROJECT CASE STUDY  

Branding by repurposing
Along the way, it became clear that this exercise could go beyond just merely creating a platform at the conference. We began designing all of the conference materials to be repurposed into usable products such as bags, cushion covers and table runners. Important delegates would relive the memory of the conference and its objectives through daily use of this product increasing the life span of the conference and its objectives. 

PMNCH – 2019-13

Conference bags designed to be colourful and fun without a permanent logo, allowing people to reuse it back home, extending the life of the product and memory of the conference

Conference bags designed to be colourful and fun without a permanent logo, allowing people to reuse it back home, extending the life of the product and memory of the conference

PMNCH-collage_F

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

With this idea, all of the conference materials were repurposed into usable products all made of cloth such as bags, cushion covers and table runners back home. Thus, the delegates would relive the memory of the conference and its objectives through these designs.

Branding by repurposing
We wanted to create an enduring space for the Pipli craftspeople, so the message of the Forum would live in people’s lives. With this idea, all of the conference materials were repurposed into usable products all made of cloth such as bags, cushion covers and table runners back home.

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

Our client generously agreed to gift these modern Pipli designs over to the crafts persons to replicate, empowering them.

VIEW PROJECT CASE STUDY  

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

PMNCH-signage

Signage made by Pipli craft

Signage made by Pipli craft

Signage made by Pipli craft

PMNCH-signage
Repurposing-Signage

Repurposing of the signages started during the last tea break at the conference venue

Repurposing of the signages started during the last tea break at the conference venue

PMNCH-2019-20

Pipli craftspersons gifting repurposed conference material to top delegates

Pipli craftspersons gifting repurposed conference material to top delegates

Further, our client generously agreed that all these new designs could be handed over to the craftspersons to be produced for their commerce, allowing them to profit in the open market. Establishing this live ecosystem fulfills the purpose of the ‘greater good’ and extending the brand story simultaneously. We strengthen the craft economy, we support the development and we enable empowerment for the craftspeople with new and relevant designs growing their markets.

Further, our client generously agreed that all these new designs could be handed over to the craftspersons to be produced for their commerce, allowing them to profit in the open market. Establishing this live ecosystem fulfills the purpose of the ‘greater good’ and extending the brand story simultaneously. We strengthen the craft economy, we support the development and we enable empowerment for the craftspeople with new and relevant designs growing their markets.

Anthony Lopez says, “These products are going to people’s homes or offices. So, the brand is going to extend its life by re-purposing.”

From Pipli to the world
The conference was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for bettering the health of women, children and adolescents. We achieved a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

VIEW PROJECT CASE STUDY  

Further, our client generously agreed that all these new designs could be handed over to the craftspersons to be produced for their commerce, allowing them to profit in the open market. Establishing this live ecosystem fulfills the purpose of the ‘greater good’ and extending the brand story simultaneously. We strengthen the craft economy, we support the development and we enable empowerment for the craftspeople with new and relevant designs growing their markets.

PMNCH-2019-21

Craftspeople demonstrating their skills at the conference

Craftspeople demonstrating their skills at the conference

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded the larger than life video ‘What Women Want’, projected 50 feet high and three times across for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio.

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded the larger than life video ‘What Women Want’, projected 50 feet high and three times across for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio.

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded a collaged video What Women Want, done for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio – our event management partner.

From Pipli to the world
The conference was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for bettering the health of women, children and adolescents. We achieved a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

VIEW PROJECT CASE STUDY  

A two-day event at Vigyan Bhawan
The branding delivered across many levels for the two-day event on 2019 December 12th and 13th. Through the client, Studio Eeksaurus was commissioned to create a mesmerizing animation of the logo for the opening ceremony. Twelve women drummers from the Marathi group Bhawani Dhol Tasha Pathak played the welcome rhythms. The 1600-strong audience applauded the larger than life video ‘What Women Want’, projected 50 feet high and three times across for the first-time inside Vigyan Bhawan using 3D projection mapping created by Splat Studio.

The animation was shown as part of the opening ceremony

The animation was shown as part of the opening ceremony

Group-celebration_new

The PMNCH core team – Happy content faces, post a very successful conference

The PMNCH core team – Happy content faces, post a very successful conference

PMNCH-people

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multilingual guests across the globe coming together for the elevation of health for women, children and adolescents.

This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

We believe this sets a good example of design’s capacity to manifest delivery across many planes, beyond the original purpose for which it was commissioned. Attempts like these will influence bands and organisations to think creatively and consciously in building their reputation in a responsible manner towards their obligation towards creating the ‘Greater Good’.

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multilingual guests across the globe coming together for the elevation of health for women, children and adolescents.

This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

We believe this sets a good example of design’s capacity to manifest delivery across many planes, beyond the original purpose for which it was commissioned. Attempts like these will influence bands and organisations to think creatively and consciously in building their reputation in a responsible manner towards their obligation towards creating the ‘Greater Good’.

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for the elevation of health for women, children and adolescents.

From Pipli to the world
The conference was a remarkable example of diversity unifying for a common cause - multi-lingual guests across the globe coming together for bettering the health of women, children and adolescents. We achieved a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

VIEW PROJECT CASE STUDY  

From Pipli to the world
The platform of the conference thus became an active medium for grassroots change infused with the humanistic spirit of handmade. It was a remarkable example of diversity unifying for a common cause - multilingual guests across the globe coming together for the elevation of health for women, children and adolescents.

This belief was imbibed deep in our design sensibilities as we witnessed a holistic and cohesive branding across multi-platform and multi-purpose offerings, reflecting the strength of co-creation through design.

We believe this sets a good example of design’s capacity to manifest delivery across many planes, beyond the original purpose for which it was commissioned. Attempts like these will influence bands and organisations to think creatively and consciously in building their reputation in a responsible manner towards their obligation towards creating the ‘Greater Good’.

You may also like

Lopez-Design_KVIC-1

PRINT + PUBLICATION DESIGN

Montra-2

IDENTITY + PRODUCT GRAPHICS

Tshirts

BRAND STRATEGY + INTERACTION + IDENTITY + PRINT + SOCIAL MEDIA

EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday