Revitalising the age-old Puri Oil Portfolio

Revitalising the age-old Puri Oil Portfolio

Revitalising the age-old Puri Oil Portfolio

Revitalising the age-old Puri Oil Portfolio

Revitalising the age-old Puri Oil Portfolio

IDENTITY SYSTEM DESIGN + PACKAGING GRAPHICS

IDENTITY SYSTEM DESIGN + PACKAGING GRAPHICS

IDENTITY SYSTEM DESIGN + PACKAGING GRAPHICS

IDENTITY SYSTEM DESIGN + PACKAGING GRAPHICS

IDENTITY SYSTEM DESIGN + PACKAGING GRAPHICS

Puri-Oil-1

For the nearly 70-year old legacy brand Puri Oil, our packaging design brought alive the true characteristics of mustard oil. Our fresh approach to product packaging broadened the brand’s reach to a younger market, while the distinct system design and messaging enabled its differentiation in the otherwise cluttered retail environment.

For the nearly 70-year old legacy brand Puri Oil, our packaging design brought alive the true characteristics of mustard oil. Our fresh approach to product packaging broadened the brand’s reach to a younger market, while the distinct system design and messaging enabled its differentiation in the otherwise cluttered retail environment.

For the nearly 70-year old legacy brand Puri Oil, our packaging design brought alive the true characteristics of mustard oil. Our fresh approach to product packaging broadened the brand’s reach to a younger market, while the distinct system design and messaging enabled its differentiation in the otherwise cluttered retail environment.

For the nearly 70-year old legacy brand Puri Oil, our packaging design brought alive the true characteristics of mustard oil. Our fresh approach to product packaging broadened the brand’s reach to a younger market, while the distinct system design and messaging enabled its differentiation in the otherwise cluttered retail environment.

Puri-Oil-2

Rejuvenating P Mark
Puri Oil Mills Limited, the custodians of brand P Mark is a brand leader in the mustard oil segment going back to 1933. They wanted their brand to reach the growing younger segment of the population. With the aim to be relevant to a youthful audience, Puri Oil wanted a brand makeover.

Mustard oil was often seen as a poor-man’s oil and Puri Oil has always been proactive about bringing a change in this mindset. The brand had a proven track record of purity and quality and the packaging had to convey stamp of trust. The new branding had to be sharp, youthful and attractive, at the same time retaining the authenticity and feel of a traditional mustard-oil brand.

 
Bottles and brands
Our team did an in-depth product design study to arrive at the shape, materials and form of the bottle. The optimum shape for storage on shelves for display combined with the ease of holding the bottle and pouring out the oil were all taken into consideration.  

VIEW PROJECT CASE STUDY  

Rejuvenating P Mark
Puri Oil Mills Limited, the custodians of brand P Mark is a brand leader in the mustard oil segment going back to 1933. They wanted their brand to reach the growing younger segment of the population. With the aim to be relevant to a youthful audience, Puri Oil wanted a brand makeover.

Mustard oil was often seen as a poor-man’s oil and Puri Oil has always been proactive about bringing a change in this mindset. The brand had a proven track record of purity and quality and the packaging had to convey stamp of trust. The new branding had to be sharp, youthful and attractive, at the same time retaining the authenticity and feel of a traditional mustard-oil brand.

 
Bottles and brands
Our team did an in-depth product design study to arrive at the shape, materials and form of the bottle. The optimum shape for storage on shelves for display combined with the ease of holding the bottle and pouring out the oil were all taken into consideration.  

VIEW PROJECT CASE STUDY  

 

Rejuvenating P Mark
Puri Oil Mills Limited, the custodians of brand P Mark is a brand leader in the mustard oil segment going back to 1933. They wanted their brand to reach the growing younger segment of the population. With the aim to be relevant to a youthful audience, Puri Oil wanted a brand makeover.

Mustard oil was often seen as a poor-man’s oil and Puri Oil has always been proactive about bringing a change in this mindset. The brand had a proven track record of purity and quality and the packaging had to convey stamp of trust. The new branding had to be sharp, youthful and attractive, at the same time retaining the authenticity and feel of a traditional mustard-oil brand.

 Bottles and brands
Our team did an in-depth product design study to arrive at the shape, materials and form of the bottle. The optimum shape for storage on shelves for display combined with the ease of holding the bottle and pouring out the oil were all taken into consideration.  

VIEW PROJECT CASE STUDY  

Rejuvenating P Mark
Puri Oil Mills Limited, the custodians of brand P Mark is a brand leader in the mustard oil segment going back to 1933. They wanted their brand to reach the growing younger segment of the population. With the aim to be relevant to a youthful audience, Puri Oil wanted a brand makeover.

Mustard oil was often seen as a poor-man’s oil and Puri Oil has always been proactive about bringing a change in this mindset. The brand had a proven track record of purity and quality and the packaging had to convey stamp of trust. The new branding had to be sharp, youthful and attractive, at the same time retaining the authenticity and feel of a traditional mustard-oil brand.

Bottles and brands
Our team did an in-depth product design study to arrive at the shape, materials and form of the bottle. The optimum shape for storage on shelves for display combined with the ease of holding the bottle and pouring out the oil were all taken into consideration.

VIEW PROJECT CASE STUDY  

Rejuvenating P Mark
Puri Oil Mills Limited, the custodians of brand P Mark is a brand leader in the mustard oil segment going back to 1933. They wanted their brand to reach the growing younger segment of the population. With the aim to be relevant to a youthful audience, Puri Oil wanted a brand makeover.

Mustard oil was often seen as a poor-man’s oil and Puri Oil has always been proactive about bringing a change in this mindset. The brand had a proven track record of purity and quality and the packaging had to convey stamp of trust. The new branding had to be sharp, youthful and attractive, at the same time retaining the authenticity and feel of a traditional mustard-oil brand.

Bottles and brands
Our team did an in-depth product design study to arrive at the shape, materials and form of the bottle. The optimum shape for storage on shelves for display combined with the ease of holding the bottle and pouring out the oil were all taken into consideration.

VIEW PROJECT CASE STUDY  

Puri-Oil-9

The types of mustard oil  - Organic, Kachi ghani and Mild - were distinguished by changing the label color, while keeping the central portion of red and yellow stripes the same across types.

Postscript
The client carried out in-depth customer research and focus group discussions engaging a leading brand research organisation to test the new brand identity among consumers across the brand’s core markets. The identity was successfully received.

Our fresh approach to packaging graphics and product design enabled the brand to broaden its reach to a younger market as it desired. The Puri Oil brand packaging design project left us with a deep sense of accomplishment.

The types of mustard oil  - Organic, Kachi ghani and Mild - were distinguished by changing the label color, while keeping the central portion of red and yellow stripes the same across types.

Postscript
The client carried out in-depth customer research and focus group discussions engaging a leading brand research organisation to test the new brand identity among consumers across the brand’s core markets. The identity was successfully received.

Our fresh approach to packaging graphics and product design enabled the brand to broaden its reach to a younger market as it desired. The Puri Oil brand packaging design project left us with a deep sense of accomplishment.

The types of mustard oil  - Organic, Kachi ghani and Mild - were distinguished by changing the label color, while keeping the central portion of red and yellow stripes the same across types.

Postscript
The client carried out in-depth customer research and focus group discussions engaging a leading brand research organisation to test the new brand identity among consumers across the brand’s core markets. The identity was successfully received.

Our fresh approach to packaging graphics and product design enabled the brand to broaden its reach to a younger market as it desired. The Puri Oil brand packaging design project left us with a deep sense of accomplishment.

The types of mustard oil  - Organic, Kachi ghani and Mild - were distinguished by changing the label color, while keeping the central portion of red and yellow stripes the same across types.

Postscript
The client carried out in-depth customer research and focus group discussions engaging a leading brand research organisation to test the new brand identity among consumers across the brand’s core markets. The identity was successfully received.

Our fresh approach to packaging graphics and product design enabled the brand to broaden its reach to a younger market as it desired. The Puri Oil brand packaging design project left us with a deep sense of accomplishment.

The types of mustard oil  - Organic, Kachi ghani and Mild - were distinguished by changing the label color, while keeping the central portion of red and yellow stripes the same across types.

Postscript
The client carried out in-depth customer research and focus group discussions engaging a leading brand research organisation to test the new brand identity among consumers across the brand’s core markets. The identity was successfully received.

Our fresh approach to packaging graphics and product design enabled the brand to broaden its reach to a younger market as it desired. The Puri Oil brand packaging design project left us with a deep sense of accomplishment.

EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 


ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Frriday



STUDIO TIMINGS

10AM - 7PM
Monday - Frriday