Keeping Sify ahead

Keeping Sify ahead

Keeping Sify ahead

Keeping Sify ahead

Keeping Sify ahead

CORPORATE IDENTITY SYSTEM + VISUAL LANGUAGE

CORPORATE IDENTITY SYSTEM + VISUAL LANGUAGE

CORPORATE IDENTITY SYSTEM + VISUAL LANGUAGE

CORPORATE IDENTITY SYSTEM + VISUAL LANGUAGE

CORPORATE IDENTITY SYSTEM + VISUAL LANGUAGE

Sify-1

Our new identity for Sify, launched in 2008, drew on its earlier logo of the flying kite to evolve a fresh, youthful and contemporary identity befitting the revolutionary internet age. The identity also integrated Sify’s diverse offerings through a cohesive branding program we devised.

In 1998, Sify was India’s first private ISP with a dial up service. A pioneer in defining Internet services, infrastructure, processes and networking in India, Sify Corp set standards along the way as a leading IICT (Integrated Information Communications Technology) company in India. Sify was a household name and its kite identity was ubiquitous.

Our new identity for Sify, launched in 2008, drew on its earlier
logo of the flying kite to evolve a fresh, youthful and contemporary identity befitting the revolutionary internet age. The identity also integrated Sify’s diverse offerings through a cohesive branding program we devised.

In 1998, Sify was India’s first private ISP with a dial up service. A pioneer in defining Internet services, infrastructure, processes and networking in India, Sify Corp set standards along the way as a leading IICT (Integrated Information Communications Technology) company in India. Sify was a household name and its kite identity was ubiquitous.

Our new identity for Sify, launched in 2008, drew on its earlier logo
of the flying kite to evolve a fresh, youthful and contemporary identity befitting the revolutionary internet age. The identity also integrated Sify’s diverse offerings through a cohesive branding program we devised.

In 1998, Sify was India’s first private ISP with a dial up service. A pioneer in defining Internet services, infrastructure, processes and networking in India, Sify Corp set standards along the way as a leading IICT (Integrated Information Communications Technology) company in India. Sify was a household name and its kite identity was ubiquitous.

Our new identity for Sify, launched in 2008, drew on its earlier logo of the flying kite to evolve a fresh, youthful and contemporary identity befitting the revolutionary internet age. The identity also integrated Sify’s diverse offerings through a cohesive branding program we devised.

In 1998, Sify was India’s first private ISP with a dial up service. A pioneer in defining Internet services, infrastructure, processes and networking in India, Sify Corp set standards along the way as a leading IICT (Integrated Information Communications Technology) company in India. Sify was a household name and its kite identity was ubiquitous.

Our new identity for Sify, launched in 2008, drew on its earlier logo of the flying kite to evolve a fresh, youthful and contemporary identity befitting the revolutionary internet age. The identity also integrated Sify’s diverse offerings through a cohesive branding program we devised.

In 1998, Sify was India’s first private ISP with a dial up service. A pioneer in defining Internet services, infrastructure, processes and networking in India, Sify Corp set standards along the way as a leading IICT (Integrated Information Communications Technology) company in India. Sify was a household name and its kite identity was ubiquitous.

Sify-2
Sify-5

Did Sify’s identity match ‘Sify the brand’? A brand audit revealed that the existing identity was overly simplistic and outdated. A complete visual upgrade was required, geared towards the future growth of the company. Sify had to be repositioned in the contemporary context.

We aimed to bring Sify’s offerings under one umbrella cohesively, with a fresh, appealing and youthful identity that also ensured flexibility. It would have the right balance between ‘cool’ and ‘professional’ like George Clooney - smart, cool and confident.

VIEW PROJECT CASE STUDY  

Did Sify’s identity match ‘Sify the brand’? A brand audit revealed that the existing identity was overly simplistic and outdated. A complete visual upgrade was required, geared towards the future growth of the company. Sify had to be repositioned in the contemporary context.

We aimed to bring Sify’s offerings under one umbrella cohesively, with a fresh, appealing and youthful identity that also ensured flexibility. It would have the right balance between ‘cool’ and ‘professional’ like George Clooney - smart, cool and confident.

VIEW PROJECT CASE STUDY  

Did Sify’s identity match ‘Sify the brand’? A brand audit revealed that the existing identity was overly simplistic and outdated. A complete visual upgrade was required, geared towards the future growth of the company. Sify had to be repositioned in the contemporary context.

We aimed to bring Sify’s offerings under one umbrella cohesively, with a fresh, appealing and youthful identity that also ensured flexibility. It would have the right balance between ‘cool’ and ‘professional’ like George Clooney - smart, cool and confident.

VIEW PROJECT CASE STUDY  

Did Sify’s identity match ‘Sify the brand’? A brand audit revealed that the existing identity was overly simplistic and outdated. A complete visual upgrade was required, geared towards the future growth of the company. Sify had to be repositioned in the contemporary context.

We aimed to bring Sify’s offerings under one umbrella cohesively, with a fresh, appealing and youthful identity that also ensured flexibility. It would have the right balance between ‘cool’ and ‘professional’ like George Clooney - smart, cool and confident.

VIEW PROJECT CASE STUDY  

Did Sify’s identity match ‘Sify the brand’? A brand audit revealed that the existing identity was overly simplistic and outdated. A complete visual upgrade was required, geared towards the future growth of the company. Sify had to be repositioned in the contemporary context.

We aimed to bring Sify’s offerings under one umbrella cohesively, with a fresh, appealing and youthful identity that also ensured flexibility. It would have the right balance between ‘cool’ and ‘professional’ like George Clooney - smart, cool and confident.

VIEW PROJECT CASE STUDY  

Sify-6

We devised three major conceptual directions. ‘Keeping you ahead’ used a simple dot moving ahead. A zigzag element showed how Sify takes every turn and bend to satisfy customers. The Infinity concept projected Sify as a ‘future ready’ company. Of these, the first was selected as final. With the tagline ‘keeping you ahead’ we envisaged a radical Sify, taking off on the idea ‘the future isn’t what it used to be.’

VIEW PROJECT CASE STUDY  

We devised three major conceptual directions. ‘Keeping you ahead’ used a simple dot moving ahead. A zigzag element showed how Sify takes every turn and bend to satisfy customers. The Infinity concept projected Sify as a ‘future ready’ company. Of these, the first was selected as final. With the tagline ‘keeping you ahead’ we envisaged a radical Sify, taking off on the idea ‘the future isn’t what it used to be.’

VIEW PROJECT CASE STUDY  

We devised three major conceptual directions. ‘Keeping you ahead’ used a simple dot moving ahead. A zigzag element showed how Sify takes every turn and bend to satisfy customers. The Infinity concept projected Sify as a ‘future ready’ company. Of these, the first was selected as final. With the tagline ‘keeping you ahead’ we envisaged a radical Sify, taking off on the idea ‘the future isn’t what it used to be.’

VIEW PROJECT CASE STUDY  

We devised three major conceptual directions. ‘Keeping you ahead’ used a simple dot moving ahead. A zigzag element showed how Sify takes every turn and bend to satisfy customers. The Infinity concept projected Sify as a ‘future ready’ company. Of these, the first was selected as final. With the tagline ‘keeping you ahead’ we envisaged a radical Sify, taking off on the idea ‘the future isn’t what it used to be.’

VIEW PROJECT CASE STUDY  

We devised three major conceptual directions. ‘Keeping you ahead’ used a simple dot moving ahead. A zigzag element showed how Sify takes every turn and bend to satisfy customers. The Infinity concept projected Sify as a ‘future ready’ company. Of these, the first was selected as final. With the tagline ‘keeping you ahead’ we envisaged a radical Sify, taking off on the idea ‘the future isn’t what it used to be.’

VIEW PROJECT CASE STUDY  

Sify-9

A unified system
Sify’s tagline ‘keeping you ahead’ positioned it as a leading service provider that was customer oriented. Visually, this was achieved by moving the dot of the ‘i’ ahead of the word Sify, making the identity playful. It engaged with  consumers in a light-hearted manner, coming across as a friend, not a monolithic and cold technology company. We simplified and standardized the non-uniform brand architecture, placing the dot ahead of the area of expertise in all sub-brand entities.

VIEW PROJECT CASE STUDY  

A unified system
Sify’s tagline ‘keeping you ahead’ positioned it as a leading service provider that was customer oriented. Visually, this was achieved by moving the dot of the ‘i’ ahead of the word Sify, making the identity playful. It engaged with  consumers in a light-hearted manner, coming across as a friend, not a monolithic and cold technology company. We simplified and standardized the non-uniform brand architecture, placing the dot ahead of the area of expertise in all sub-brand entities.

VIEW PROJECT CASE STUDY  

A unified system
Sify’s tagline ‘keeping you ahead’ positioned it as a leading service provider that was customer oriented. Visually, this was achieved by moving the dot of the ‘i’ ahead of the word Sify, making the identity playful. It engaged with  consumers in a light-hearted manner, coming across as a friend, not a monolithic and cold technology company. We simplified and standardized the non-uniform brand architecture, placing the dot ahead of the area of expertise in all sub-brand entities.

VIEW PROJECT CASE STUDY  

A unified system
Sify’s tagline ‘keeping you ahead’ positioned it as a leading service provider that was customer oriented. Visually, this was achieved by moving the dot of the ‘i’ ahead of the word Sify, making the identity playful. It engaged with  consumers in a light-hearted manner, coming across as a friend, not a monolithic and cold technology company. We simplified and standardized the non-uniform brand architecture, placing the dot ahead of the area of expertise in all sub-brand entities.

VIEW PROJECT CASE STUDY  

A unified system
Sify’s tagline ‘keeping you ahead’ positioned it as a leading service provider that was customer oriented. Visually, this was achieved by moving the dot of the ‘i’ ahead of the word Sify, making the identity playful. It engaged with  consumers in a light-hearted manner, coming across as a friend, not a monolithic and cold technology company. We simplified and standardized the non-uniform brand architecture, placing the dot ahead of the area of expertise in all sub-brand entities.

VIEW PROJECT CASE STUDY  

Sify-7

Sify is one of the rare technology companies is confident enough to make its identity playful. The green color infuses a sense of freshness while the gray counters any suggestion of frivolousness. The cohesive brand architecture, bound by the simple and intelligent placement of the square, ensures the visual transition from a flying kite to a uplifting square, keeping Sify ahead.

VIEW PROJECT CASE STUDY  

Sify is one of the rare technology companies is confident enough to make its identity playful. The green color infuses a sense of freshness while the gray counters any suggestion of frivolousness. The cohesive brand architecture, bound by the simple and intelligent placement of the square, ensures the visual transition from a flying kite to a uplifting square, keeping Sify ahead.

VIEW PROJECT CASE STUDY  

Sify is one of the rare technology companies is confident enough to make its identity playful. The green color infuses a sense of freshness while the gray counters any suggestion of frivolousness. The cohesive brand architecture, bound by the simple and intelligent placement of the square, ensures the visual transition from a flying kite to a uplifting square, keeping Sify ahead.

VIEW PROJECT CASE STUDY  

Sify is one of the rare technology companies is confident enough to make its identity playful. The green color infuses a sense of freshness while the gray counters any suggestion of frivolousness. The cohesive brand architecture, bound by the simple and intelligent placement of the square, ensures the visual transition from a flying kite to a uplifting square, keeping Sify ahead.

VIEW PROJECT CASE STUDY  

Sify is one of the rare technology companies is confident enough to make its identity playful. The green color infuses a sense of freshness while the gray counters any suggestion of frivolousness. The cohesive brand architecture, bound by the simple and intelligent placement of the square, ensures the visual transition from a flying kite to a uplifting square, keeping Sify ahead.

VIEW PROJECT CASE STUDY  

Sify-8

EMAIL

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mail us at info@lopezdesign.com

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mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 


ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Frriday



STUDIO TIMINGS

10AM - 7PM
Monday - Frriday