VIP: Reinvent and stay relevant

VIP: Reinvent and stay relevant

VIP: Reinvent and stay relevant

VIP: Reinvent and stay relevant

VIP: Reinvent and
stay relevant

BRAND IDENTITY

BRAND IDENTITY

BRAND IDENTITY

BRAND IDENTITY

BRAND IDENTITY

VIP-Logo

The new VIP brand identity captures the small footprint of the VIP acronym to maximum advantage in a logo that is dynamic, crisp and adventurous, pitched for the current times.

The new VIP brand identity captures the small footprint of the VIP acronym to maximum advantage in a logo that is dynamic, crisp and adventurous, pitched for the current times.

The new VIP brand identity captures the small footprint of the VIP acronym to maximum advantage in a logo that is dynamic, crisp and adventurous, pitched for the current times.

The new VIP brand identity captures the small footprint of the VIP acronym to maximum advantage in a logo that is dynamic, crisp and adventurous, pitched for the current times.

The new VIP brand identity captures the small footprint of the VIP acronym to maximum advantage in a logo that is dynamic, crisp and adventurous, pitched for the current times.

Arriving in a flash
Our logo redesign for VIP was a breakthrough, arriving like a flash of light. The streak cutting through the VIP logotype was inspired by the vision of a comet streaking through the skies. We did away with the baggage of symbols and reduced visual clutter, compressing the logo and symbol to a bold logotype. Its trendy, compact and dynamic feel resonates with the fast pace of the current world.

VIEW PROJECT CASE STUDY  

Arriving in a flash
Our logo redesign for VIP was a breakthrough, arriving like a flash of light. The streak cutting through the VIP logotype was inspired by the vision of a comet streaking through the skies. We did away with the baggage of symbols and reduced visual clutter, compressing the logo and symbol to a bold logotype. Its trendy, compact and dynamic feel resonates with the fast pace of the current world.

VIEW PROJECT CASE STUDY  

Arriving in a flash
Our logo redesign for VIP was a breakthrough, arriving like a flash of light. The streak cutting through the VIP logotype was inspired by the vision of a comet streaking through the skies. We did away with the baggage of symbols and reduced visual clutter, compressing the logo and symbol to a bold logotype. Its trendy, compact and dynamic feel resonates with the fast pace of the current world.

VIEW PROJECT CASE STUDY  

Arriving in a flash
Our logo redesign for VIP was a breakthrough, arriving like a flash of light. The streak cutting through the VIP logotype was inspired by the vision of a comet streaking through the skies. We did away with the baggage of symbols and reduced visual clutter, compressing the logo and symbol to a bold logotype. Its trendy, compact and dynamic feel resonates with the fast pace of the current world.

VIEW PROJECT CASE STUDY  

Arriving in a flash
Our logo redesign for VIP was a breakthrough, arriving like a flash of light. The streak cutting through the VIP logotype was inspired by the vision of a comet streaking through the skies. We did away with the baggage of symbols and reduced visual clutter, compressing the logo and symbol to a bold logotype. Its trendy, compact and dynamic feel resonates with the fast pace of the current world.

VIEW PROJECT CASE STUDY  

VIP-Identity-6

A new vision for an established brand
An established luggage brand from India, VIP has been a market leader in Asia, and in the field for over 40 years. Its heritage and reliability ensure its longstanding clientele quality for money. VIP sought us out to reinvigorate their brand identity, to make it more relevant for current times and reach the younger millennial generation aside of their existing client base.

A new vision for an established brand
An established luggage brand from India, VIP has been a market leader in Asia, and in the field for over 40 years. Its heritage and reliability ensure its longstanding clientele quality for money. VIP sought us out to reinvigorate their brand identity, to make it more relevant for current times and reach the younger millennial generation aside of their existing client base.

A new vision for an established brand
An established luggage brand from India, VIP has been a market leader in Asia, and in the field for over 40 years. Its heritage and reliability ensure its longstanding clientele quality for money. VIP sought us out to reinvigorate their brand identity, to make it more relevant for current times and reach the younger millennial generation aside of their existing client base.

A new vision for an established brand
An established luggage brand from India, VIP has been a market leader in Asia, and in the field for over 40 years. Its heritage and reliability ensure its longstanding clientele quality for money. VIP sought us out to reinvigorate their brand identity, to make it more relevant for current times and reach the younger millennial generation aside of their existing client base.

We looked at VIP’s main advantage, comprised of just three letters, making it the shortest name in the luggage industry. A turning point in our design was to use the VIP acronym by itself and leaving out any additional elements and symbols like the V-globe symbol that currently accompanies the logotype. This gave the logo a premium space by ensuring a small footprint.

A new vision for an established brand
An established luggage brand from India, VIP has been a market leader in Asia, and in the field for over 40 years. Its heritage and reliability ensure its longstanding clientele quality for money. VIP sought us out to reinvigorate their brand identity, to make it more relevant for current times and reach the younger millennial generation aside of their existing client base.

We looked at VIP’s main advantage, comprised of just three letters, making it the shortest name in the luggage industry. A turning point in our design was to use the VIP acronym by itself and leaving out any additional elements and symbols like the V-globe symbol that currently accompanies the logotype. This gave the logo a premium space by ensuring a small footprint.

VIEW PROJECT CASE STUDY  

We looked at VIP’s main advantage, comprised of just three letters, making it the shortest name in the luggage industry. A turning point in our design was to use the VIP acronym by itself and leaving out any additional elements and symbols like the V-globe symbol that currently accompanies the logotype. This gave the logo a premium space by ensuring a small footprint.

We looked at VIP’s main advantage, comprised of just three letters, making it the shortest name in the luggage industry. A turning point in our design was to use the VIP acronym by itself and leaving out any additional elements and symbols like the V-globe symbol that currently accompanies the logotype. This gave the logo a premium space by ensuring a small footprint.

We looked at VIP’s main advantage, comprised of just three letters, making it the shortest name in the luggage industry. A turning point in our design was to use the VIP acronym by itself and leaving out any additional elements and symbols like the V-globe symbol that currently accompanies the logotype. This gave the logo a premium space by ensuring a small footprint.

 

  

VIP-Identity-2

Old and New Identity

Old and New Identity

Crafting the new VIP
From the image of ‘the good ol’ strong suitcase’, the brand had to move into a premium style space to overcome market competition from popular market brands as well as its own independent brand offerings – Skybags, Carlton and Aristocrat. The brand image, therefore, needed to be contemporary and trendy with international vibes.

We visualized VIP as ‘a lifestyle brand that constantly reinvents itself to stay relevant’. In the crafting of the logo, we dropped the V-ball symbol entirely and decided to use only the logotype. Not only does this reduce the footprint, but also does away with distracting elements. We retained the red colour with its past strong associations with high energy, youth and being alive.

VIEW PROJECT CASE STUDY  

Crafting the new VIP
From the image of ‘the good ol’ strong suitcase’, the brand had to move into a premium style space to overcome market competition from popular market brands as well as its own independent brand offerings – Skybags, Carlton and Aristocrat. The brand image, therefore, needed to be contemporary and trendy with international vibes.

We visualized VIP as ‘a lifestyle brand that constantly reinvents itself to stay relevant’. In the crafting of the logo, we dropped the V-ball symbol entirely and decided to use only the logotype. Not only does this reduce the footprint, but also does away with distracting elements. We retained the red colour with its past strong associations with high energy, youth and being alive.

VIEW PROJECT CASE STUDY  

Crafting the new VIP
From the image of ‘the good ol’ strong suitcase’, the brand had to move into a premium style space to overcome market competition from popular market brands as well as its own independent brand offerings – Skybags, Carlton and Aristocrat. The brand image, therefore, needed to be contemporary and trendy with international vibes.

We visualized VIP as ‘a lifestyle brand that constantly reinvents itself to stay relevant’. In the crafting of the logo, we dropped the V-ball symbol entirely and decided to use only the logotype. Not only does this reduce the footprint, but also does away with distracting elements. We retained the red colour with its past strong associations with high energy, youth and being alive.

Crafting the new VIP
From the image of ‘the good ol’ strong suitcase’, the brand had to move into a premium style space to overcome market competition from popular market brands as well as its own independent brand offerings – Skybags, Carlton and Aristocrat. The brand image, therefore, needed to be contemporary and trendy with international vibes.

We visualized VIP as ‘a lifestyle brand that constantly reinvents itself to stay relevant’. In the crafting of the logo, we dropped the V-ball symbol entirely and decided to use only the logotype. Not only does this reduce the footprint, but also does away with distracting elements. We retained the red colour with its past strong associations with high energy, youth and being alive.

Crafting the new VIP
From the image of ‘the good ol’ strong suitcase’, the brand had to move into a premium style space to overcome market competition from popular market brands as well as its own independent brand offerings – Skybags, Carlton and Aristocrat.  The brand image, therefore, needed to be contemporary and trendy with international vibes.

We visualized VIP as ‘a lifestyle brand that constantly reinvents itself to stay relevant’. In the crafting of the logo, we dropped the V-ball symbol entirely and decided to use only the logotype. Not only does this reduce the footprint, but also does away with distracting elements. We retained the red colour with its past strong associations with high energy, youth and being alive.

VIP-Identity-3

Future Ready
The new brand identity brings VIP into a contemporary space with an elegant minimalism. It positions VIP in a dynamic way to reach out to the younger generation, at the same time keeping its attraction for its existing clientele intact. The logotype becomes the symbol with inherent meanings and associations, all adding to a higher recall value.

Future Ready
The new brand identity brings VIP into a contemporary space with an elegant minimalism. It positions VIP in a dynamic way to reach out to the younger generation, at the same time keeping its attraction for its existing clientele intact. The logotype becomes the symbol with inherent meanings and associations, all adding to a higher recall value.

Future Ready
The new brand identity brings VIP into a contemporary space with an elegant minimalism. It positions VIP in a dynamic way to reach out to the younger generation, at the same time keeping its attraction for its existing clientele intact. The logotype becomes the symbol with inherent meanings and associations, all adding to a higher recall value.

Future Ready
The new brand identity brings VIP into a contemporary space with an elegant minimalism. It positions VIP in a dynamic way to reach out to the younger generation, at the same time keeping its attraction for its existing clientele intact. The logotype becomes the symbol with inherent meanings and associations, all adding to a higher recall value.

Its compactness ensures that it fits in many smaller spaces on the product such as labels, zipper pulls and insignia. The logo design places the VIP brand on a platform to be ‘ready for tomorrow’, envisaging that growth today is consummate with being able to adapt easily and rapidly.

Future Ready
The new brand identity brings VIP into a contemporary space with an elegant minimalism. It positions VIP in a dynamic way to reach out to the younger generation, at the same time keeping its attraction for its existing clientele intact.

VIP-Identity-4

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EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Friday



STUDIO TIMINGS

10AM - 7PM
Monday - Friday