A magic touch for Whirlpool

Imprinting the spirit of India

Imprinting the spirit of India

Imprinting the spirit of India

Imprinting the spirit
of India

SUB-BRAND IDENTITY + USER INTERFACE DESIGN

BRAND PROMOTION

BRAND PROMOTION

BRAND PROMOTION

BRAND PROMOTION

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We contextualised Whirlpool’s visual language for the Indian market, making it easily relatable for the local audience.

A global product
Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village.  Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines.

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Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Lopez Design worked with the ABP Group, one of the oldest and most respected media groups in India, to revamp the online presence of The Telegraph, their flagship newspaper.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

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Standardized typography and the star mnemonic brought the various sub-brand identities under a common visual umbrella, making it synonymous with Whirlpool’s magic.

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Lopez Design worked with the ABP Group, one of the oldest and most respected media groups in India, to revamp the online presence of The Telegraph, their flagship newspaper.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

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Interface design for the microwave ovens.

Clear, crisp and easy-to-understand icons characterised the interface design for microwave ovens. Overall, the consistency of visual language and graphic sophistication made the brand memorable and relatable.

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Lopez Design worked with the ABP Group, one of the oldest and most respected media groups in India, to revamp the online presence of The Telegraph, their flagship newspaper.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

Our 2006 calendar for Pragati is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and popular city legends.

An exploration of print technology
Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

VIEW PROJECT CASE STUDY  

EMAIL

For business queries
mail us at info@lopezdesign.com

For employment opportunities and internships,
mail us at careers@lopezdesign.com

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 


ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

 

ADDRESS

Lopez Design Pvt. Ltd.
B - 558, Sushant Lok Phase 1,
Gurugram, Harayana - 122022

CALL
0124-4921810, 4923148

 

STUDIO TIMINGS

10AM - 7PM
Monday - Frriday



STUDIO TIMINGS

10AM - 7PM
Monday - Frriday