Commissioned by UNICEF on behalf of the Government of India, our branding program for the Government’s Ayushman Bharat program aimed to come out with an identity that would embrace India’s diversity. Our approach reflects the intent of the Ayushman Bharat program, which advocates “a powerful, people-centric and humanistic branding at the grassroots level.” Ayushman means ...
At Lopez Design, we believe good design is not an end in itself or a single pathway. We are always looking for sharper, edgier ways to the finest solutions. Design permeates through every medium and we make it work memorably to make lasting connections. Our medium agnostic approach enables applications across all media.
Brand Identity System
Brand Strategy + Identity + Print + Web + Social Media
Lopez Design creates a unique brand identity system for Partners’ Forum 2018 championing the Forum’s success stories and its larger goals of improving the health and well-being of women, children and adolescents. “Man is a social animal”, said Aristotle, further ratifying, “Society is something that precedes the individual.” The Partnership of Maternal, Newborn and Children’s ...
Once in two years, Lopez Design is entrusted with the exhilarating task of designing a head-turning exhibit for STL Fasteners (Sterling Tools Ltd) at the Auto Expo. This year for Auto Expo 2018, we threw ourselves a fresh challenge – how could we attract an audience to become curious to explore? The concept for the ...
Know Violence in Childhood, a global learning initiative, is concerned with ending harmful acts on children, both psychological and physical that impair and affect their growing up years, and even causing death. Children, a vulnerable core of society, must be protected. More peaceful societies should be nurtured. Know Violence in Childhood aims to make this ...
Brand Strategy + Identity
Redesigning the identity for one of India’s largest bicycle manufacturing companies Hercules Cycles approached Lopez Design to redesign their existing identity in order to stand apart from other cycle brands in India and gain popularity with the existing target audience. The approach required the design to be markedly different and garner the top space as ...
Strategy + System Design + Interactive
The Club of Mozambique website with a compelling visual design and structured information portrays the nation as an attractive business destination. Our design journey towards the final solution. Club of Mozambique Conceived by Adrian Frey in the 1990s, Club of Mozambique was launched as a website that channelized news from varied sources in the area of property, economy ...
Branded Spaces + Environment Graphics
A link to nature The GOSS Aravallis office of Mercer is situated in the backdrop of the low-lying Aravallis in the lush surrounds of a bio-diversity park. Here, we had to create a vast set of graphics all over the Mercer offices. Our challenge was to be different yet maintain the link with the enduring ...
Installation + Exhibition
Our previous experiment marrying technology and art for Sterling Tools Limited was an extraordinary success in the 2014 Auto Expo – a massive grid of bolts that weighed several tons but appeared as light as a cobweb. The human endeavour to make something beautiful and impressionable is always a miraculous feat when the world of ...
Strategy + Identity + Retail + Product Graphics + Packaging
TI Cycles, which is part of the Murugappa Group, hired us to recreate branding for Hercules, a foremost product in the MTB segment targeting teens and young adult males. The new identity takes a bolder and more aggressive stance, drawing from the character of the Greek hero Hercules who wielded power and passion. Aimed for youth ...
Brand Strategy + Identity + Print + Web + Social Media + Wayfinding
Lopez Design was commissioned by the Bihar Museum for Brand Strategy and design of identity, website, print collaterals, signage system and social media. Lord Cultural Resources executed the planning and design for this world class museum. Maki and Associates from Japan are the architects of the expansive Museum building.
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