Harvest Gold tastes success with a fresh brandingIdentity Programme + Packaging
The Harvest Gold project is a triumph of strategy and design, working together to ensure success in the marketplace. While the identity of the proud baker humanized the brand, the first-of-its-kind transparent packaging differentiated the product in the crowded shelf, and catapulted the brand into the No. 1 slot.
The visual programme covered all aspects of the brand, right upto distribution.