Headstrong is a financial services consultancy, ranked among the top 50 in the 2008 FinTech 100. They are headquartered in North America, with delivery centers in India and Philippines, and offices across North America, Europe and Asia-Pacific. Our relationship with Headstrong has been one of mutual trust, and has led to some very fine work in environments, web and interactive media, and print.
For Headstrong’s branded environments, our brief was to reinterpret the brand and make it relatable, engage the users and bring a smile on their faces. The challenge lay in revitalizing the existing visual vocabulary, while communicating the corporate values. The elements eventually created were large scale wall graphics, room graphics, a wayfinding system, posters on mirrors and a user-driven digital display.