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Brand Identity

Brand identities, big and small, today compete strongly to find a place. Shaping identity in a busy landscape requires a solid grasp of visual jargon and dedication to come up with a unique symbol that is easily identifiable. It is also a prerequisite that the solution must work across many media. Our process in this sphere is to determine a strong root with the firm’s ethos to mirror this in a symbol that can be a genuine imprint.

  • Hercules cycles identity redesign

    Brand Strategy + Identity
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    Redesigning the identity for one of India’s largest bicycle manufacturing companies Hercules Cycles approached Lopez Design to redesign their existing identity in order to stand apart from other cycle brands in India and gain popularity with the existing target audience. The approach required the design to be markedly different and garner the top space as ...

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  • Recharging Hercules: Change for the times

    Strategy + Identity + Retail + Product Graphics + Packaging
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    TI Cycles, which is part of the Murugappa Group, hired us to recreate branding for Hercules, a foremost product in the MTB segment targeting teens and young adult males. The new identity takes a bolder and more aggressive stance, drawing from the character of the Greek hero Hercules who wielded power and passion. Aimed for youth ...

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  • Bihar Museum:
    Awakening the glory of Bihar

    Brand Strategy + Identity + Print + Web + Social Media + Wayfinding

    Lopez Design was commissioned by the Bihar Museum for Brand Strategy and design of identity, website, print collaterals, signage system and social media. Lord Cultural Resources executed the planning and design for this world class museum. Maki and Associates from Japan are the architects of the expansive Museum building.

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  • The presence of absence:
    The Missing Pavilion

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    Lopez Design was invited to create an identity for The Missing Pavilion, a show curated by students of JNU. The collection brought together works of young and proficient artists Gauri Gill, Prajakta Potnis and several others. The constant absence of an Indian pavilion at the Venice Biennale instigated the theme: the artists drew from feelings of ...

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  • Murugappa Group gets a new identity

    Brand Audit + Corporate Identity + Print Communication
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    More than 100 years of lineage. More than 29 limited companies. A turnover exceeding USD 3 billion. Redesigning the Murugappa Group identity was all about striking a delicate balance between tradition and modernism. Press coverage 1. Anthony Lopez spoke to Vinay Kamath from The Hindu BusinessLine: The challenge was how to get high recall for ...

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  • Keeping Sify ahead

    Corporate Identity System + Visual Language
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    Background and Overview One of India’s leading integrated Information Communications Technology companies, Sify Corp was a pioneer in defining Internet services, infrastructure, processes and networking in India as well as setting standards along the way. In the late 90s, Sify was India’s first private ISP with a dial up service, making Sify a household name. ...

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  • Moving Innovation

    JCBL-Logo

    A pioneer in the mobility solutions arena, JCBL Groups was established in 1989 with diversified interests in the automobile and pharmaceutical sectors. Today, JCBL is the largest mobility solutions provider in India. Their strengths have been in continuously innovating to provide world class solutions with the core vision to be market leaders. JCBL’s clients include ...

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  • A Bite of United Biscuits

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    As packaging partner for United Biscuits, Lopez Design brought in a strong systems design approach, whereby the McVities brand assumed a distinct and strong visual differentiator along with a language which is consistent across the entire range of biscuits. All factors were balanced, making the brand stand out in a hugely cluttered and fiercely competitive market. ...

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  • Blade Runners

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    Jai Surgicals is a certified ISO 9002 company that manufactures surgical blades of premium quality. With more than 30 years of experience in the industry, Jai Surgicals takes pride in attention to detail and keeping with international standards in their products. Their range includes safety scalpels, scalpels, dental scalpels, surgical blades, switch cutters and skin graft knife ...

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  • Building a cult with Montra

    Identity + Product Graphics
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    The evolution of a brand is about the formation of character. According to the Greek philosopher, Seneca, Character is destiny. For the launch of the new bicycle Montra in the market, TI Cycles envisaged a strong, distinctive logo that would garner a cult following. Aimed at young people who aspire for social visibility, this bike ...

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