Brand Identity

Brand identities, big and small, today compete strongly to find a place. Shaping identity in a busy landscape requires a solid grasp of visual jargon and dedication to come up with a unique symbol that is easily identifiable. It is also a prerequisite that the solution must work across many media. Our process in this sphere is to determine a strong root with the firm’s ethos to mirror this in a symbol that can be a genuine imprint.

  • Building a cult with Montra

    Identity + Product Graphics

    The evolution of a brand is about the formation of character. According to the Greek philosopher, Seneca, Character is destiny. For the launch of the new bicycle Montra in the market, TI Cycles envisaged a strong, distinctive logo that would garner a cult following. Aimed at young people who aspire for social visibility, this bike ...

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  • Accelerate progress, envision the future – Partners Forum 2014

    With over 650 member organizations, Partner for Maternal, Newborn and Child Health (PMNCH) aims at providing a healthy environment for women, newborn, children and adolescents where they will continue to thrive. Having designed the previous two Partners Forums of PMNCH, Lopez Design was approached to design the identity and collaterals for their third forum in ...

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  • Revitalising the age-old Puri Oil Portfolio

    Identity System Design + Packaging Graphics

    The Puri Oil brand packaging design project accomplished to bring alive the true characteristics of Mustard oil to the legacy brand that has existed for nearly 70 years. With its distinct system design and messaging, it has enabled the brand to differentiate distinctly in the otherwise cluttered retail environment. The fresh approach to packaging graphics ...

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  • Harvest Gold tastes success with a fresh branding

    Identity Programme + Packaging

    The Harvest Gold project is a triumph of strategy and design, working together to ensure success in the marketplace. While the identity of the proud baker humanized the brand, the first-of-its-kind transparent packaging differentiated the product in the crowded shelf, and catapulted the brand into the No. 1 slot. The visual programme covered all aspects ...

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  • A touch of magic for Whirlpool interfaces

    Sub-brand identity + User interface design

    Designed in Scandinavia, manufactured in China, and sold in India – Whirlpool’s tale is a familiar one in these days of the global outsourcing village.  Our task was to customize the products’ visual brand language for the Indian market. We streamlined the information design and standardized the visual vocabulary across the product lines. Standardized typography and the star mnemonic brought ...

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  • A bold and dynamic identity programme for STL

    Brand Identity Programme + Web Design + Print + Exhibitions

    STL, India’s second largest fasteners manufacturer,  is one of our earliest clients. In the course of our 10-year long relationship, we have created their brand identity programme, and reinvented their visual vocabulary twice. Along the way, we have created annual reports, websites, exhibition graphics, and a wonderful relationship of mutual trust. Visit The Brand Manual ...

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  • A modular identity for QIS

    Identity Programme + Print

    Qualitative Information System (QIS) is proprietary data storage and analysis tool developed by IRC, a Dutch consultancy working on water and sanitation issues in developing countries. The modular identity uses simple icons and a cheerful color scheme to get the message across.

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  • BSA Motors drives change with a new look

    Identity + Nomenclature + Product Graphics

    BSA Motors is an SBU of TI Cycles, part of the USD 3 billion Murugappa Group. They have launched five models of electric 2-wheelers in India. As strategic advisors to the Brand, we have revitalized the identity and developed nomenclature, sub-brand identities, and product graphics for them.

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  • Sterling Fabory Identity Programme

    Brand Identity Programme

    Dutch Fastener specialist Fabory has entered into a joint venture with Sterling Tools Limited, a manufacturer of high tensile cold forged fasteners for the Indian automotive industry. Sterling and Fabory will each hold a 50% stake in the joint venture. FABORY Group, founded in 1947, is an international group of leading technical business enterprises with ...

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  • Designing for a designer – Mukul Goyal

    Brand Identity + Collaterals

    The versatile and quirky designer wanted his identity to be a reflection of him. For those familiar with his work, the new identity is hundred percent accurate!

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