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Brand Identity

Brand identities, big and small, today compete strongly to find a place. Shaping identity in a busy landscape requires a solid grasp of visual jargon and dedication to come up with a unique symbol that is easily identifiable. It is also a prerequisite that the solution must work across many media. Our process in this sphere is to determine a strong root with the firm’s ethos to mirror this in a symbol that can be a genuine imprint.

  • Collaborating with UNICEF for social change

    Strategy + Identity + Print + Interactive + Exhibitions

    For the past five years, we have partnered UNICEF on the design of various programme and project communication material. Each of the projects involves careful handling and strategic design inputs since they involve grassroots level communication across the length and breadth of India. It’s been challenging and fun, frustrating and satisfying, all at the same ...

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  • BSA Go gets a vibrant retail presence

    Retail Identity + Retail Environment + Collaterals

    For the retail stores of BSA GO, we created the identity programme, supported by a vibrant and active visual language. The visual language was used in designing the store environments, internal and external signage, and creating a series of graphics for application in a variety of retail formats across the country. An extract from the ...

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  • IRG Identity Programme

    Identity Programme + Collaterals + Website Design & Development

    IRG is an international firm that provides consultancy to governments and the private sector to build a cleaner, safer world. We helped revitalize their identity, bringing in warmth and energy. The new identity was extended to various collaterals, including stationery, website, and CD ROMs. The identity programme implemented on electronic (above) and print collaterals (below). ...

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  • Branding Subhiksha’s private labels for success

    Identity Design + Product Graphics + Packaging Graphics

    We have worked with Subhiksha on three in-house product lines:  Oral Care, Home Sanitation, and Instant Noodles. Being mass market products, with a multitude of competitors, each one was a unique challenge. A distinctive blue pack with strong red branding helped Tacho get noticed on the shelves. Dr. Beam identity, packaging and product graphics for ...

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  • Identity Projects

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