Projects « Lopez Design

PROJECTS

Jalan Sahba available online

Interactive

Born in Italy to an American stage actor and a persian architect, Jalan Sahba has staged for leading fashion houses and architectural studios while being associated with names like Karim Rashid. Jalan has led and spearheaded over thirty international award winning projects and her work has been published in over two dozen international design magazines.

Jalan’s website on her exotic hand bags needed to reflect her approach to her work and to let her work talk while everything else takes the backstage.

Germany + India 2011-12 Website

Strategy + Interface + Technical Development + Social Integration

The fifteen-month long celebration of the Year of Germany in India highlights collaborative programmes and projects reflecting different facets of urban life and development such as mobility, architecture, energy planning, urban art and cultural infrastructure. Lopez Design is the online strategy partner for the venture, working on the website design and development via a custom CMS, and the social media strategy.

Visit www.germany-and-india.com

Building a strong brand for Hercules

Strategy + Identity + Retail + Product Graphics + Packaging

HerWhile we were initially approached to create product graphics, their success in the market led to a larger engagement, involving brand strategy, retail environment design, and sub-brand identities. Today, we are the custodians for all brand-related initiatives at

TI Cycles.

Hercules is a popular bicycle brand targeted at teen and young adult males. It is from the stable of TI Cycles, part of the Murugappa Group. While we were initially approached to create product graphics, their success in the market led to a larger engagement, involving identity design, retail environment design, and sub-brand identities.

SterlingFabory Identity Programme

Brand Identity Programme

Dutch Fastener specialist Fabory has entered into a joint venture with Sterling Tools Limited, a manufacturer of high tensile cold forged fasteners for the Indian automotive industry. Sterling and Fabory will each hold a 50% stake in the joint venture. FABORY Group, founded in 1947, is an international group of leading technical business enterprises with more than 85 branches in 14 countries and a 1,700-strong team of fastener experts. STL was established in 1979, and over the years, it has become one of the leading OEM suppliers in India with a client base that spans leading automotive companies in India, Europe and USA.

The identity for the JV brings together the elements from their respective individual symbols in a dynamic combination.

Identity

Murugappa Group gets a new identity

Brand Audit + Corporate Identity + Print Communication

More than 100 years of lineage. More than 29 limited companies. A turnover exceeding USD 3 billion. Redesigning the Murugappa Group identity was all about striking a delicate balance between tradition and modernism.

Press coverage

1. Anthony Lopez spoke to Vinay Kamath from The Hindu BusinessLine: The challenge was how to get high recall for the entire group all over the country and project the intellectual wealth of the group. View the article

2. A. Vellayan, Executive Chairman, Murugappa Group expressed his views: We wanted to reflect a new vibrancy, new daring, new energy. We didn’t want to give up the peacock as that reflects our heritage and our values and beliefs don’t change but we wanted to contemporise it at the same time. The group’s peacock that has changed from blue to red now is to reflect group’s ambition of becoming a little more daring and adventurous. Quoted in The Hindu BusinessLine and The Financial Chronicle

3. Articles covering the launch from The Economic Times, Management Next, CampaignIndia, Exchange4media.com, Yahoo Finance, and CommodityOnline

Murugappa Group launches TI India Website

Website Interface Design + CMS Development

Tube Investments of India Limited is the flagship company of USD 3-billion Murugappa Group. It manufactures precision steel tubes and strips, car door frames, automotive and industrial chains and bicycles. Lopez Design developed a website that allows TII to showcase the strengths of its various divisions and subsidiaries, supported by a LAMP-based custom developed Content Management System (CMS).

Visit www.tiindia.com
View the Murugappa Group identity redesign case study

Homepage

HeadHonchos.com recruits Senior Managers

Nomenclature + Identity + Website Interface Design

ABC Consultants is a pioneer of organised recruitment services in India and has established itself as the best recognized recruitment brand nationally. HeadHonchos.com, their first online venture, is an exclusive offering for the Senior Management. The portal delivers with all the benefits of the online medium – confidentiality and convenience – supported by high-touch offline services such as Career Analytics, Recruiter Directory, and personal Job Consultants.

Lopez Design has been involved in Nomenclature, Identity and Interface Design of the website.

Press coverage: Business Standard. AlooTechie.com.

UNICEF India HQ Environment & Interiors

Space & Interior Design + Branded Spaces + Interaction Design

Here is a quick look at our most recent space design project: The UNICEF India Headquarters in New Delhi.

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An existing reception which looked very dull and old-style is now revamped into a space which is welcoming and modern, yet not cold and unfriendly. The custom designed wooden furniture with the subtle, earthy fabrics, the white accents and the effect of light, both natural and white, add a touch of class and warmth.

USAID India website launched

Website Interface Design + Technical Development

USAID is the government agency providing US economic and humanitarian assistance worldwide and has been active in India for over 50 years. Working with the government, the private sector and other donors, USAID leverages approximately five dollars for every dollar of development assistance. Their areas of work include: Clean Energy and Environment, Food Security, Agriculture and Nutrition, Maternal and child health, Nutrition and Urban Health, Reproductive health and family planning services, HIV/AIDS and other infectious diseases, Improved access to clean energy and water, Justice and Governance, Education, Workforce Development, and Women’s Empowerment.

Lopez Design has done extensive work for the development and not-for-profit sector and was able to create the India website in alignment with their goals. The website was developed in strict compliance with the international branding guidelines.

Visit www.usaid.gov/india
View more work for USAID India

usaid_india_homepage

Working outside the box with Mercer

Branded Spaces + Environment Graphics

As the world’s largest human resource consulting firm, Mercer has offices in 42 countries across the world. Re-emphasizing the importance of environment graphics in employee motivation, and with India becoming an important area of operation, we created an ‘out-of-the-box’ office space for Mercer which pushed your imagination while consolidating the brand internally.

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DAAD Electronic Newsletter

Newsletter Interface Design + CMS Development

DAAD stands for “Deutscher Akademischer Austausch Dienst”, also known as German Academic Exchange Service. DAAD is a joint organisation of German institutions of higher education and student bodies. Their aim is to promote worldwide academic co-operation, especially through the exchange of students, scholars, academics, and scientists.

The DAAD India Newsletter has been designed and developed with a custom CMS that allows publication in both English and German versions.

DAAD screen

BSA Motors drives change with a new look

Identity + Nomenclature + Product Graphics

BSA Motors is an SBU of TI Cycles, part of the USD 3 billion Murugappa Group. They have launched five models of electric 2-wheelers in India. As strategic advisors to the Brand, we have revitalized the identity and developed nomenclature, sub-brand identities, and product graphics for them.

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The new BSA identity as applied on a 2-wheeler crest.

more »

Sify’s online makeover

As part of developing Sify’s Brand Identity Programme, we created templates and guidelines for the website templates, to enable Sify to align their plethora of web properties under a common umbrella. The system covered strategic identity and nomenclature revamps, image and typography guidelines, and iconography.

Sify Corp is one of India’s leading integrated Information Communications Technology companies. They helped define Internet and networking in India, pioneering services, infrastructure, processes and setting standards along the way. In the late 90s, Sify was India’s first private ISP with a dial up service, making Sify a household name and the kite identity ubiquitous.

sify

Germany now a click away from South Asia

Website Interface Design + CMS Development

The German Embassy in Delhi needed a website for the German Information Centre, to cater to the South Asian sector.

We delivered a website that follows the minimalist German aesthetic, with the information design taking precedence above

all else. The project deliverables included information architecture, interface design and back-end CMS development.

The German Embassy in Delhi needed a website for the German Information Centre, to cater to the South Asian sector. We delivered a website that follows the minimalist German aesthetic, with the information design taking precedence above all else. The project deliverables included information architecture, interface design and back-end CMS development.

GIC_web

Creating the PwC Experience across India

Branded Space

PwC wanted to deliver its corporate message in a manner that stays fresh day-after-day, in spite of repeated viewing. Staring with Gurgaon, we have created branded environments at Pune, Bangalore, Hyderabad, Ahmedabad and Mumbai, with more to come. Working within the Brand Guidelines, we created unique interpretations of the corporate message for each facility. While each environment speaks the PwC language, it does so in a dialect that’s all its own.

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Namaste and welcome to PwC Gurgaon!
The Hello Wall is a standard feature of PwC Receptions across the world.

Yatra’s portal builds a travel community

Web Strategy + Interface Design

Yatra came to us with ideas for an online travel magazine, an idea which we evolved into a travel community portal. The portal was designed with a host of community development tools and Web 2.0 features. We have developed the entire front-end of the site, right from the macro-level (creating a unique visual language) to the entire set of templates for various sections and pages.

yatra_web

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Branding Subhiksha’s private labels for success

Identity Design + Product Graphics + Packaging Graphics

We have worked with Subhiksha on three in-house product lines: Oral Care, Home Sanitation, and Instant Noodles. Being mass market products, with a multitude of competitors, each one was a unique challenge. Check them out at your nearest

Subhiksha store.We have worked with Subhiksha on three in-house product lines: Oral Care, Home Sanitation, and Instant Noodles. Being mass market products, with a multitude of competitors, each one was a unique challenge. Check them out at your nearest

Subhiksha store.

subhiksha2

Dr. Beam identity, packaging and product graphics for the Oral Care line.

A bold and dynamic identity programme for STL

Brand Identity Programme + Web Design + Print + Exhibitions

STL is one of our earliest clients, and in the course of the nearly 10-year long relationship, we have created their brand identity

programme, and reinvented their visual vocabulary twice. Along the way, we have created annual reports, websites, exhibition graphics, and a wonderful relationship of mutual trust.

STL, India’s second margest fasteners manufacturer, is one of our earliest clients. In the course of our 10-year long relationship, we have created their brand identity programme, and reinvented their visual vocabulary twice. Along the way, we have created annual reports, websites, exhibition graphics, and a wonderful relationship of mutual trust.

Visit www.stlfasteners.com

stl1

Headstrong creates an empire of the mind

Brand Guardianship + Branded Spaces + Interactive Design

Headstrong is a financial services consultancy, ranked among the top 50 in the 2008 FinTech 100. They are headquartered in North America, with delivery centers in India and Philippines, and offices across North America, Europe and Asia-Pacific. Our relationship with Headstrong has been one of mutual trust, and has led to some very fine work in environments, web and interactive media, and print.

View web + interactive work for Headstrong

Visit www.headstrong.com

headstrong1

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Harvest Gold tastes success with a fresh branding

Identity Programme + Packaging

The Harvest Gold project is a triumph of strategy and design, working together to ensure success in the marketplace. While the identity of the proud baker humanized the brand, the first-of-its-kind transparent packaging differentiated the product in the crowded shelf, and catapulted the brand into the No. 1 slot.

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Culture curry at the Ernst & Young offices

Branded Spaces

The theme for EY Environments is Inspirational People, and the

core concept – HEY! – was derived from an abbreviation of EY;

the idea being to surprise the viewer and open new windows in

the mind. The two series of graphics draw upon extensive research

to create a mash-up, including references from popular culture,

cinema, literature etc. The resultant graphics are multi-layered

pieces that one can spend hours with!

A merry mix with something for everyone – that’s the best way to sum up the trio of Environment Design projects done for EY. The projects became a reflection of the urban Indian mindset, with a mash-up of popular Indian culture and global references. The content research was possibly the best part of it, with some unexpected findings. For example, did you know that Tim Burton has a deep connection with our very own Aryabhatta!

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Designing for a designer – Mukul Goyal

Brand Identity + Collaterals

The versatile and quirky designer wanted his identity to be a reflection of him. For those familiar with his work, the new identity is hundred percent accurate!

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Pragati Offset showcases the spirit of India

Brand promotion

Each Pragati Calendar is a visual feast; Indian in spirit, yet contemporary in look and feel. While the theme of one calendar is

Panchtantra, and the other one uses dance mudras, and both interpret Pragati’s values. Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects

The Pragati Calendar is a visual feast. Indian in spirit, yet contemporary in look and feel, it interprets the group’s corporate values with dance mudras and cites popular legends. Each sheet is a rich tapestry of images and typography, rendered with cutting-edge printing techniques, such as printing opaque offset white ink, overprinting on holographic film, foil stamping, and lenticular 3D effects.

pragati_1

Celebrating Punj Lloyd in its elements

Brand promotion

A 2 billion dollar diversified global conglomerate, Punj Lloyd had just got their identity revamped. They wanted the corporate calendar to reflect the change. A review of their previous calendars revealed similar looking mechanical and infrastructural images. In a calculated departure from what was expected, we designed a calendar system that paid tribute to the elements that reflected Punj Lloyd’s business areas.

punjlloyd_1

New Media smorgasbord at Headstrong

Website Interface Design + CMS Advisory + Application Development + Corporate Film

Visit www.headstrong.com

View more work for Headstrong

headstrong_homepage

STLFasteners.com gets a new face

Website Interface Design + Technical Development

STL, India’s second margest fasteners manufacturer, is one of our earliest clients. Over the years, it has become one of the leading OEM suppliers in India with a client base that spans leading automotive companies in India. The website featured below is part of the visual vocabulary redesign, taking inspiration from their wide range of standard, chassis, engine and special fasteners. The visualizations are bold landscapes using fasteners at an architectural level.

Visit www.stlfasteners.com

View the STL identity programme

stl_fasteners_homepage